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Sales Development Representative
Dynamic Planner —Reading
This is a hands-on outbound sales development role, responsible for generating qualified sales opportunities for the Business Development team through targeted…

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Sales Development Representative

Dynamic Planner -
Reading

Apply Now

Job details

Qualifications

CRM software
Cold pitching
Outbound sales
Lead generation for financial services industry
Marketing
Lead generation and telesales experience
Business development
Sales pipeline
Organisational skills
Financial services
Outbound calling
Business
Communication skills
Business lead generation
Sales appointment setting

Full job description

Location: Hybrid / Reading

Role purpose

This is a hands-on outbound sales development role, responsible for generating qualified sales opportunities for the Business Development team through targeted prospecting, lead qualification and high-quality meeting booking.

As Sales Development Representative, you will act as one of the first points of contact with prospective advice firms. You will identify target firms, research decision makers, engage prospects by phone, email and LinkedIn, understand their current challenges and qualify opportunities that can be progressed to Business Development Consultants.

The role sits within the Marketing and Demand Generation team, reporting to the Head of Demand Generation, but will work closely with Business Development, Sales, Product Marketing and Campaigns. This is important because the SDR function connects marketing activity, outbound prospecting and sales pipeline creation. The successful candidate will help turn campaign interest, target account insight and outbound activity into measurable sales opportunities.

This role is particularly suited to someone early in their sales career who is motivated by targets, resilient on the phone, curious about the financial advice market and excited by the opportunity to build a career in B2B SaaS, fintech or financial services sales.

Key responsibilities

Prospecting and lead generation

Execute outbound calling campaigns to target UK advice firms, networks, consolidators and other agreed prospect segments.
Contact prospects through telephone, email and LinkedIn, using agreed messaging and campaign follow-up sequences.
Research firms before outreach to understand their size, proposition, technology stack, client base and likely pain points.
Identify relevant decision makers and influencers, including business owners, advisers, operations leaders, compliance leaders and technology stakeholders.
Build, maintain and prioritise target account lists in line with GTM campaigns, events, webinars and agreed sales priorities.

Lead qualification and meeting booking

Qualify prospects against agreed criteria, including firm fit, current advice process, technology needs, growth priorities and buying potential.
Ask thoughtful discovery questions to understand business challenges, current processes and opportunities to improve efficiency, compliance, consistency and client outcomes.
Clearly articulate Dynamic Planner’s value at a high level, including our AI-powered advice platform, risk profiling heritage, integrations and ability to support scalable advice delivery.
Progress qualified opportunities to the relevant Business Development Consultant or Sales lead with clear notes, context and recommended next steps.
Schedule high-quality discovery meetings, product demonstrations and follow-up conversations that have a clear business reason and defined agenda.

Marketing campaign and event follow-up

Work closely with Marketing to follow up website enquiries, webinar attendees, event delegates, content downloads, campaign responders and target account activity.
Support ABM and GTM initiatives by turning campaign engagement into conversations with named accounts and priority segments.
Provide timely feedback on messaging, objection patterns, lead quality, prospect language and market themes to improve future campaigns.
Help ensure no good-fit prospect interest is left dormant because of slow or inconsistent follow-up.

CRM and data management

Accurately record all activity, outcomes, notes, next steps and lead status changes in Gong or Salesforce.
Maintain high-quality prospect and account data, including contact details, roles, firm information and qualification notes.
Track outreach, conversations, meetings booked, conversion rates, follow-up SLAs and pipeline contribution.
Support reporting on campaign performance, outbound activity, SQL creation and sales pipeline generation.
Collaboration with Sales and Go-to-Market teams
Collaborate with Business Development Consultants on account strategy, meeting preparation and follow-up priorities.
Work with Product Marketing and Campaigns to understand propositions, proof points, competitor themes and customer pain points.
Support GTM activity across webinars, events, adviser campaigns, partner activity and priority product launches.
Represent the voice of the prospect internally by sharing what advice firms are saying, what is resonating and where objections are arising.

Personal performance and continuous improvement

Work towards clear activity, conversation, meeting, contact, SQL and pipeline targets.
Continuously improve call quality, discovery questioning, objection handling and meeting conversion.
Use coaching, call reviews and performance data to improve confidence, productivity and commercial impact.
Build knowledge of Dynamic Planner, the financial advice market, regulation, adviser technology and the wider competitive landscape.

Competencies (knowledge/skills/experience)

Experience in telesales, lead generation, SDR, business development, customer outreach or another target-driven commercial role.
Strong telephone communication skills, with confidence starting conversations, asking questions and engaging senior decision makers.
Excellent written communication, including clear, professional and accurate follow-up emails and LinkedIn messages.
A resilient and persistent approach, with the motivation to keep going when prospecting is challenging.
Strong organisational skills, with the ability to manage call lists, follow-up tasks, campaign priorities and CRM administration.
Curiosity and commercial awareness, with an interest in understanding how advice firms operate and how technology can improve efficiency, compliance and client outcomes.
Comfortable working to targets and being measured on activity, conversations, meetings, SQLs, pipeline contribution and data quality.
Experience using Salesforce or another CRM system is desirable, but not essential.
Financial services, fintech, SaaS or B2B sales experience is desirable, but not essential.
Positive team player with a growth mindset and a willingness to learn from Marketing, Sales and customer-facing colleagues.

Education & qualifications

Relevant experience, communication ability and potential are more important than formal qualifications. A degree or qualification in business, marketing, communications, sales, finance or a related discipline is beneficial, but not essential.

The priority is someone who is motivated, organised, resilient, confident speaking to prospects and able to learn the financial advice and fintech market quickly.

Career development

Structured onboarding into Dynamic Planner, our AI-powered advice platform, the UK financial advice market and the sales process.
Coaching on outbound calling, discovery, objection handling, email follow-up, LinkedIn prospecting and Salesforce hygiene.
Exposure to Marketing, Sales, Product Marketing, Customer Success and Business Development to build a rounded commercial skill set.
Opportunity to develop into Business Development Consultant, Account Executive, Enterprise Sales, Customer Success or Revenue Operations roles over time.
Regular performance reviews, target setting and feedback to support progression and build confidence in a B2B SaaS sales environment.
A culture that values initiative, curiosity and continuous improvement, giving the successful candidate room to grow with the business.

Key stakeholders

Head of Demand Generation
Marketing Director
Chief Revenue Officer
Head of Business Development
Sales Manager
Business Development Consultants
Campaign Manager
Product Marketing Manager
Digital Marketing Manager
Events Manager
Customer Success
Revenue Operations
Prospective clients

I never feel like a number on a spreadsheet. And I love being able to work flexibly. I start my day at 8am. I’m a morning person. That really suits me.

Claire Bull

Product Owner

The company is the right size that there’s plenty of interesting stuff going on, but small enough that you can take ownership of things.

Max Bowser

Developer

Life at Dynamic Planner

Want to learn more about our values and culture?

When you join Dynamic Planner, first and foremost, you are joining a team. Within that healthy structure, you are also a valued individual.

Apply Now

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