About Fortem International
Fortem International is the world's fastest-growing B2B trade show company, producing world-class exhibitions that connect industries and create global opportunities. We specialise in defence, energy, manufacturing, food service, and hospitality sectors, bringing together leading companies and professionals for transformative business experiences.
Overview
We are seeking an energetic and results-driven Sales and Marketing Manager to lead our dynamic sales and marketing initiatives. In this pivotal role, you will focus on driving attendance through strategic partnership development and community engagement, whilst simultaneously executing robust sales strategies to increase exhibitor bookings. You will expand our market presence, drive revenue growth, and foster strong relationships with clients and partners across our defence, energy, manufacturing, food service, and hospitality exhibition portfolio.
Your leadership will inspire teams, implement innovative marketing campaigns, and analyse market trends to ensure our brand remains competitive and compelling. This is an exciting opportunity for a proactive professional eager to make a significant impact in a fast-paced environment.
Key Responsibilities
Cultivate and maintain strategic partnerships with key industry players, media partners, associations, and stakeholders to drive attendance and elevate event profile
Develop comprehensive partnership strategies that create mutual value and expand our reach across all exhibition sectors
Lead attendance marketing initiatives across digital platforms, social media, email campaigns, and industry channels to generate qualified visitor registrations
Develop and execute comprehensive sales strategies to achieve business growth targets and increase exhibitor bookings across B2B markets
Lead, motivate, and manage the sales and marketing teams to ensure high performance, continuous development, and accountability
Oversee the creation and implementation of integrated marketing campaigns across all channels to support both attendance and sales objectives
Utilise Salesforce or similar CRM tools to track sales activities, analyse customer data, and generate actionable insights for strategic decision-making
Conduct comprehensive market analysis to identify emerging trends, partnership opportunities, competitive positioning, and new business prospects in target sectors
Collaborate with event operations and product development teams to align marketing and partnership initiatives with exhibition offerings and company strategic goals
Oversee budgets and deliver ROI against all marketing, sales, and partnership initiatives
Experience & Requirements
Proven experience in developing and managing strategic partnerships and sponsorships in a B2B events or exhibition environment
7+ years' experience in sales and marketing with a demonstrated track record of exceeding targets and driving measurable results
Proven management experience leading sales and marketing teams in a B2B environment
Strong strategic thinking and ability to develop comprehensive sales and attendance strategies that drive business growth
Track record of building and maintaining long-term partnership relationships with industry bodies, associations, and key stakeholders
Advanced analytical skills with the ability to interpret data from CRM systems like Salesforce for informed decision-making
Excellent leadership qualities with the ability to inspire teams, foster collaboration, and manage multiple projects simultaneously
Familiarity with digital marketing tools, campaign management, market research techniques, and industry events
Outstanding communication and presentation skills with strong commercial acumen
A genuine passion for the defence, energy, manufacturing, food service, or hospitality sectors (desirable)
What We Offer
Competitive salary, OTE £80,000+
Performance-based bonus and incentive schemes
Opportunity to lead innovative sales and partnership strategies and shape the future of our business growth
Chance to build a strong community of partners and industry leaders across global B2B markets
Collaborative, ambitious work environment with professional development and career progression
Pay: From £50,000.00 per year
Benefits:
- Company pension
- Gym membership
Work Location: In person
