Digital Marketing Manager
Location: Liverpool, Merseyside (Office-based/Hybrid, subject to business needs) Salary: £3,500 per month
Job Type: Full-time, Permanent
About Us
We are a growing fashion brand specializing in premium bridal wear and contemporary unisex fashion. With a strong online presence and an expanding customer base, we are passionate about creating exceptional designs while delivering an outstanding digital shopping experience. Social media is at the heart of our growth strategy, and we are looking for an experienced Digital Marketing Manager to lead and strengthen our digital marketing function.
The Role
We are seeking a creative, commercially minded and results-driven Digital Marketing Manager to develop and execute our digital marketing strategy, increase brand awareness, grow customer engagement and drive online sales across our website and digital platforms.
Key Responsibilities
- Develop and implement the company’s digital marketing strategy across all online channels. Manage the company website and social media platforms, including Instagram and TikTok. Plan, create and oversee engaging digital content that reflects the brand identity. Develop and optimise organic and paid marketing campaigns to maximise reach, engagement and sales.
- Monitor market trends, competitor activity and customer behaviour to identify growth opportunities.
- Build and manage influencer collaborations and digital partnerships.
- Analyse campaign performance using digital analytics tools and prepare performance reports. Support product launches, seasonal campaigns and promotional activities. Maintain consistent brand messaging across all digital channels.
- Ensure compliance with advertising standards, platform policies and relevant data protection regulations.
Skills & Experience
- Minimum of two years’ experience in Digital Marketing, Social Media Management, Content Creation or Brand Marketing.
- Proven success managing business or e-commerce social media accounts and delivering measurable marketing results.
- Strong understanding of digital marketing strategies, social media platforms, analytics and consumer trends.
- Excellent communication, organisational, project management and problem-solving skills. Experience within the fashion, retail, e-commerce or lifestyle sectors is highly desirable.
Qualifications
A degree in Marketing, Digital Marketing, Communications, Business, Fashion Marketing or a related discipline is preferred. Professional certifications in Digital Marketing, Social Media Strategy, Content Marketing, Search Engine Optimisation (SEO), Pay-Per Click (PPC) Advertising, Brand Management, Google Analytics or Meta Digital Marketing are advantageous. Ongoing professional development demonstrating up-to-date knowledge of digital marketing trends, e-commerce, consumer behaviour, performance marketing, social media platforms and commercial brand growth strategies within the fashion and retail industry is highly desirable.
What We Offer
- Competitive salary of £3,500 per month.
- Opportunity to play a key role in the growth of an ambitious fashion brand. Supportive and collaborative working environment.
- Career development and progression opportunities.
- The opportunity to shape the digital presence of a growing bridal and fashion brand.
If you are passionate about fashion, digital marketing and building successful brands, we would love to hear from you. Please submit your CV together with a cover letter outlining your relevant experience and why you would be a great fit for this role.
Pay: £3,500.00 per month
Benefits:
- Casual dress
- Company pension
- Free parking
- Sick pay
Work Location: Hybrid remote in Liverpool L2 3PF
