About SugarAI UK Limited
SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
SugarAI is at an inflection point, and it is a genuinely exciting one. Our ambition is to use generative AI to transform how sales professionals work, surfacing years of customer intelligence in seconds and turning unstructured data into sharp, actionable insight. We are rebuilding our engineering organisation to match that ambition, rearchitecting how we build, who we develop, and how we think about engineering in an AI-first world. The engineers here will not be spectators in that moment. They will be at the centre of it.
We are looking for an Engineering Manager who is a genuine thought leader, someone who can see where software engineering is heading, articulate that future with conviction to their team, and set the pace for getting there. The engineers you will lead are talented people who have been through a period of significant change. They are ready for someone who will invest in them, set a clear direction, and give them something worth building towards.
Your mandate is threefold. First, rebuild a team that has been through a difficult transition and restore their confidence, drive, and sense of purpose. Second, champion an AI-first engineering culture where spec-driven development and generative AI tooling become the standard way of working. Third, lead the shift away from siloed specialists towards multidisciplinary engineers who think and contribute across the full stack.
This is not a hands-on engineering role. It is a systems and people building one. You will be defining how this team operates, how it grows, and what it stands for. The decisions you make in the first 6 months will shape the engineering organisation for years to come. If you are energised by rebuilding, clear-eyed about the future of engineering, and ready to set a new standard, we would like to speak with you.
Lead, coach, and develop a team of software engineers through structured 1:1s, career development planning, performance feedback, and clearly set expectations, owning the full people management cycle including goal-setting, reviews, promotions, and compensation conversations.
Rebuild team culture from the ground up, establishing psychological safety, accountability, and a genuine appetite for continuous improvement, identifying root causes of underperformance rather than addressing symptoms.
Own delivery by introducing and maintaining effective operating rhythms, removing blockers systematically, and bringing rigour to planning and sprint health using metrics including velocity, cycle time, throughput, and defect rates.
Be the technical conscience of the team, setting and enforcing engineering standards across code quality, testing, reliability, and maintainability, reducing technical debt strategically, and providing hands-on technical guidance.
Develop multidisciplinary engineers by actively breaking down silos between front end, back end, data, and QA, building development plans that broaden capability and reduce single points of failure across the team.
Partner with product and wider stakeholders to align engineering delivery with business priorities, communicating progress, risks, and trade-offs clearly and ensuring engineering has a credible voice in strategic conversations.
5+ years of direct engineering management experience with a track record of developing individuals, managing performance, hiring talent, and building high-functioning teams.
Proven experience leading a team through a period of significant change, whether through a merger and acquisition, organisational restructure, or a turnaround from low morale and underperformance.
Strong technical credibility with a background in software development, sufficient to guide architectural decisions, set engineering standards, and earn the genuine respect of the engineers you manage.
A clear and well-formed point of view on the future of software engineering, including AI-first development, spec-driven workflows, and the evolving role of the engineer.
Fluency in engineering metrics and delivery operations, with a clear understanding of the relationship between capacity, velocity, and throughput and the ability to use data to drive decisions.
Measurable outcomes in team health, delivery predictability, or engineering effectiveness, with the data to support them.
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
- Private medical and dental insurance
- Health &Wellness Reimbursement Program
- Educational Resources - Career & Personal Development Program
- Various discount programs (i.e. travel, virtual exercises classes, etc.)
- We are a merit-based company with many opportunities to learn, excel and grow your career!
#LI-Hybrid
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
