SOBE BURGER
Miami-Style Smash Burgers
GENERAL MANAGER
Kentish Town, Camden, London | Full-Time | £35,000 – £45,000
Plus performance bonus up to 10-15%
ABOUT SOBE BURGER
SoBe Burger is one of the UK's fastest-growing smash burger franchises, bringing Miami vibes and seriously good food to the high street since 2019. With 15+ locations across the country and more opening all the time, we're on a mission to serve perfectly caramelised smash patties dripping with signature sauces — and we're just getting started.
Our Kentish Town, Camden location is a recent opening, and we're looking for a driven, experienced General Manager to lead it.
THE ROLE
This is a hands-on leadership role with real autonomy. As General Manager, you'll be the most senior person in the building — responsible for everything from the quality of every burger we serve to the performance of your team and the commercial success of the store.
You'll report directly to the franchise owner and will have the freedom to run the store as your own, with the backing of SoBe's brand, training, and franchise infrastructure behind you.
WHAT YOU'LL BE RESPONSIBLE FOR
Running the day-to-day operations of the store, ensuring consistently high standards of food quality, speed of service, and customer experience
Leading, scheduling, and developing a team of crew members and shift leaders
Recruiting and onboarding new team members as the store grows
Managing food and labour costs, stock ordering, and waste to hit agreed targets
Owning the store's P&L performance — tracking sales, costs, and KPIs and reporting weekly to the franchise owner
Maintaining full compliance with food safety, health & safety, and SoBe brand standards
Handling customer feedback on the ground and driving excellent online ratings across Google and delivery platforms (Deliveroo, Uber Eats)
WHAT WE'RE LOOKING FOR
Proven experience managing a fast food, QSR, or fast casual restaurant — ideally 2+ years in a similar role
A natural leader who can motivate and hold a team accountable without needing to be micromanaged themselves
Commercially minded — you understand food cost, labour %, and how your decisions impact the bottom line
Comfortable operating independently with the franchise owner not present day-to-day
A genuine passion for food and delivering a great customer experience every single time
Strong communication and organisational skills
Food Safety Level 2 or above (Level 3 desirable — we'll support you in getting there if not)
THE PACKAGE
£35,000 – £45,000 base salary, depending on experience
Quarterly performance bonus, 10–15% of base, based on food cost %, labour cost %, customer satisfaction/QA score, and sales vs budget
28 days holiday including bank holidays
Free meal on every shift
50% staff discount when off shift
Auto-enrolment pension with 3% employer contribution
Private health insurance
Enhanced sick pay — above statutory
Training & development budget
WHY JOIN SOBE?
SoBe is growing fast. This isn't a job where you'll tread water — it's a genuine opportunity to build something, develop your skills, and grow with a brand that has serious ambitions.
We take our food seriously. We're not a conveyor belt — every burger is made with care, and we want a manager who shares that pride.
HOW TO APPLY
Apply via Indeed with your CV and a brief cover note telling us about your management experience.
Pay: £37,000.00-£43,000.00 per year
Benefits:
- Company pension
- Employee discount
- Private medical insurance
- Sick pay
Experience:
- General Manager: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
