What's the role about?:
Data and Reporting Analyst - PowerBI
Full Time, Permanent
Package: £29,000 - £32,000 per annum + annual company bonus
Working Hours: Monday to Friday, 35 hours per week
Location: Winnersh, (RG41 5TP) - office based contract with flexibility
Are you a Power BI enthusiast who loves turning raw retail data into actionable commercial strategies?
At Smollan, we are the driving force behind some of the world’s biggest brands. We’re seeking a sharp, analytical Data & Reporting Analyst, expert with PowerBI to join our Data & Insights team.
In this role, you won't just be managing and storing sales data, you will be the bridge between complex data warehouses and real-world retail strategy. If you love transforming dense datasets into slick, automated Power BI dashboards that help management teams make brilliant commercial decisions, we want to hear from you.
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Power BI & Visualisation: Design, build, and maintain engaging dashboards, graphs, and visualisations that turn complex numbers into clear, compelling stories.
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Process Automation: Identify opportunities to increase efficiency, setting up and managing automated data processes to eliminate manual repetition.
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Data Mining & Analysis: Mine and analyse large datasets (including sales and field marketing metrics), drawing valid, actionable inferences for our management teams.
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Survey Insights: Design and analyse field surveys, presenting key findings and performance indicators (KPIs) with clarity and impact.
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Data Governance: Support and develop our reporting processes, maintaining robust records management policies to ensure data integrity across our databases.
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The Analyst: Proven experience working in a dedicated Data or Reporting Analyst role (ideally with exposure to FMCG, retail, or field marketing environments).
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The Power BI Builder: Practical experience building reports and dashboards in Power BI. You know how to make data visually intuitive.
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The Tech Stack: Strong knowledge of SQL, DAX, M-Code as well as Tabular Editor.
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The Mindset: Strong logical, mathematical, and numerical aptitude with a genuine passion for problem-solving.
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The Communicator: A creative flair for presenting data and the unique ability to translate technical data issues into simple, clear concepts for non-technical audiences.
In return we will offer you:
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A fun working environment where performance and success are really rewarded
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Great career opportunities
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Annual leave: 24 days (increasing annually up to 29 days) + bank holidays
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Benefits include: Medicash, enhanced company pension, enhanced sick pay, life insurance, enhanced paternity leave, enhanced maternity leave, adoption leave, cycle to work scheme, referral programme + Perkbox and Taste Card
Are you ready to make an impact as our next Data and Reporting Analyst? Apply now!
Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.
More about us...:
At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.
Awards
We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:
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UK’s Best Workplaces™ for Women* (since 2018)
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UK’s Best Workplaces™ for Wellbeing* (since 2018)
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UK’s Best Workplaces™ for Development* (since 2024)
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UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
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Happiest Workplace Award* (WorkL, 2023,2024 & 2025)
We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.
Sustainability*
Looking for a company committed to a Sustainable Future? Our environmental achievements include...
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Ecovadis – Silver Award
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ISO 14001 & ISO 27001 Certifications
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Cyber Essentials Accreditation
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Partnership with Oblong Trees
- awards may be listed under our previous name, REL Field Marketing.
Our Rebranding Journey
In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.
