Want to work with a progressive, forward-thinking company that will inspire you to be the best?
We are seeking a talented and experienced PPC Specialist to join our team in Dubai. The ideal candidate will have a strong background in paid advertising and performance marketing across Google Ads, Microsoft Ads, Meta Ads, YouTube and LinkedIn Ads, with excellent knowledge of conversion tracking, lead generation and campaign optimisation.
You will be responsible for driving high-quality B2B leads across multiple brands, managing campaigns across multiple advertising platforms and continually improving performance and return on investment.
Our job perks include
- Basic salary of between £30k-£35k (dependent on experience)
- Target-driven incentives and trips
- Creating lifelong friends with our amazing workforce
- Service rewards after 1 year
What you'll be doing
- Planning, building, managing and optimising paid advertising campaigns across Google Ads, Microsoft Ads, Meta Ads, YouTube and LinkedIn Ads
- Managing Google and Microsoft Search campaigns, alongside paid social and video campaigns, to generate high-quality B2B leads
- Developing audience targeting, keyword, remarketing and conversion strategies to maximise campaign performance
- Setting up and managing conversion tracking using Google Tag Manager, GA4 and other relevant tracking platforms
- Monitoring campaign performance and continually improving CPL, CPA, conversion rates, ROAS and overall lead quality
- Managing advertising budgets across multiple brands and channels, allocating spend based on performance and commercial objectives
- Conducting keyword, audience and competitor research to identify new opportunities for growth
- Creating and testing ad copy, creative, audiences, landing pages and campaign structures through ongoing A/B testing
- Working closely with our sales and marketing teams to understand lead quality and optimise campaigns based on real sales outcomes
- Analysing website and campaign data to identify opportunities to improve conversion rates
- Producing regular performance reports and presenting clear, actionable insights to management
- Staying up to date with the latest developments and best practices across Google, Microsoft, Meta, YouTube and LinkedIn advertising
Are you the person we are looking for?
- Fluent English - verbal and written
- Bachelor's degree in Marketing, Business or a related field
- Minimum 3 years' hands-on PPC/performance marketing experience
- Highly experienced in B2B lead generation
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, YouTube and LinkedIn Ads
- Strong understanding of paid search, paid social, remarketing, audience targeting and conversion optimisation
- Experience with Google Analytics 4, Google Tag Manager and conversion tracking
- Strong understanding of attribution and the customer journey from ad click through to lead and sale
- Excellent analytical skills with the ability to interpret campaign data and make informed commercial decisions
- Proven experience managing advertising budgets and delivering measurable improvements in CPL, ROAS and lead quality
- Effective communication skills and the ability to collaborate with cross-functional teams
- Strong presentation skills with the ability to communicate performance and strategy clearly
- Google Ads and other relevant platform certifications are a plus
Working Hours
This is a fully office-based position.
Monday - Friday: 10:30 - 19:30
You can find out more about Yo via our websites and/or socials, but if you think you could be our perfect match, get in touch!
Application Question(s)
Please briefly tell us about your previous PPC experience, including the advertising platforms you've managed, typical monthly budgets and examples of results you've achieved.
Experience
PPC / Performance Marketing: 3 years (Required)
Language
English (Required)
Work Location
In person
Pay: £30,000.00-£35,000.00 per year
Experience:
- PPC Campaign Management: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
