Lettings & Marketing Executive
Nicholson Lettings | St Helens & Liverpool | £24,000 + bonus (OTE £27,600) + company car | Full-time
About Nicholson Lettings
Nicholson Lettings is an award-winning, digital-first letting agency managing a portfolio of around 240 premium furnished apartments and houses across St Helens and Liverpool. We let an average of around 10 properties every month, and this role sits at the centre of every letting.
Unlike a conventional high-street agency, we operate a predominantly digital and online viewing model. There are no weekend viewings, no driving applicants from property to property and no traditional cold calling. Your time goes into marketing properties, working genuine enquiries and converting suitable applicants into customers.
About the role
You take ownership of each property from the moment it becomes available:
Market the property → generate the lead → qualify the applicant → secure the reservation → complete the internal handover → move to the next opportunity.
Once a qualifying applicant has reserved and you have completed the handover, our administration team takes over referencing, contracts and move-in. You concentrate on what this position is really about: marketing properties, generating demand and closing lettings.
Every void day is lost revenue. Every fresh enquiry is a potential customer. We want somebody who works with urgency, takes ownership and closes.
This is a sales and marketing role, not lettings administration. You will report to the Executive Assistant to the CEO.
What you will do
- Research comparables, recommend asking rents and market every available property across our Wix website, Rightmove, Zoopla and OnTheMarket within defined timescales, with accurate, compelling listings Run Mailchimp campaigns and market new stock to our CRM database of previous enquiries Monitor enquiries and live website chat throughout the day, call every genuine applicant while the lead is fresh, and follow up by phone, email and WhatsApp Explain our online viewing process, establish budget, requirements and move date, qualify against our criteria and convert to reservation Treat no lead as dead: where the original property has let, recommend and sell alternatives across the portfolio Maintain the CRM as a live sales pipeline so no genuine lead goes cold Produce daily social media content, grow our following and request genuine customer reviews after every successful let Visit properties to create photography, video, drone footage and Matterport virtual tours (equipment and training provided)
Who we are looking for
Attitude and sales ability matter more than a tick against every platform or piece of equipment. You are a confident, commercially minded salesperson who is excellent on the telephone, comfortable asking for the sale, fast, organised, attentive to detail and happy to be measured objectively on results. Previous lettings or estate agency experience is useful; an exceptional salesperson who wants to move into property is equally welcome.
Essential
- Proven sales or target-driven experience and strong telephone sales ability Excellent written and verbal communication Strong IT and digital skills; highly organised; able to work to KPIs and deadlines Full UK driving licence and ability to travel between properties in St Helens and Liverpool
Experience with Rightmove, Zoopla, OnTheMarket, Wix, Mailchimp, CRM systems, Meta advertising, Adobe, photography, video, drones or Matterport is advantageous but not essential across every area.
Working hours
This is not a conventional 9–5 sales role. Many enquiries arrive after applicants finish work, and responding to fresh leads in the early evening and outside conventional office hours is part of the position. A fresh enquiry should not sit untouched while a competing agent responds to it. There are no routine weekend viewings. Working arrangements will be discussed fully at interview.
Salary and bonus
£24,000 basic salary plus a monthly performance-related bonus, OTE up to £27,600, plus a company car for travel between our properties across St Helens and Liverpool. The bonus rewards performance across the whole role: lettings to qualifying applicants within agreed timescales, handover quality, lead response and CRM performance, customer reviews, social media growth and process compliance. It is subject to a monthly cap. Full details are shared with shortlisted candidates.
Why join Nicholson Lettings
Considerably more ownership than a conventional negotiator role, in a business that develops, owns, manages and lets its own buildings rather than acting as agent for individual landlords. No routine weekend viewings, no driving applicants around, no cold calling: your time goes into marketing, speaking with genuine applicants and closing.
Progression
We are preparing to launch Nicholson Agency, offering lettings and management to third-party landlords. The person who proves themselves in this role will be first in line for a senior position in that business as it grows.
How to apply
Alongside your CV, send a voice note or video of no more than 60 seconds introducing yourself and telling us why you would be successful in this role. No script, no production: a recording from your phone is fine. We want to hear how you communicate and how you sell yourself, because speaking to prospective customers is a major part of this position.
Applications that do not include the voice note or video will not be progressed.
If you are a strong salesperson who works quickly, communicates exceptionally well, takes ownership and wants to be measured and rewarded on results, we would like to hear from you.
Pay: £24,000.00-£27,000.00 per year
Benefits:
- Company car
- Free parking
- On-site gym
- On-site parking
Work Location: In person
