- Create engaging long and short-form video content for social media, websites and digital marketing campaigns.
- Be comfortable presenting on camera, showcasing our vehicles, dealerships, products and people in an authentic and engaging way.
- Plan, film, edit and publish content across platforms including TikTok, Instagram, Facebook, YouTube and LinkedIn.
- Create written and visual content for our websites and blogs to support SEO and Generative Engine Optimisation (GEO).
- Liaise with agency partners to develop creative content, artwork and website improvements.
- Support the implementation of technical SEO improvements across our websites.
- Optimise YouTube content to maximise visibility, engagement and search performance.
- Monitor content performance and identify opportunities to improve engagement, reach and organic search visibility.
Essential
- Experience in a digital marketing or content creation role.
- A genuine passion for cars and the automotive industry.
- Confident and comfortable presenting on camera.
- Experience creating engaging content for social media platforms.
- Excellent written communication and copywriting skills.
- Good understanding of SEO principles and digital content best practices.
- Highly organised with the ability to manage multiple projects and deadlines.
- Intermediate Excel skills (Pivot Tables, VLOOKUPs).
- IT literacy, including Microsoft Office applications.
Desirable
- Experience filming and editing video content for social media.
- Knowledge of Generative Engine Optimisation (GEO) and AI-driven search.
- Experience using Adobe Creative Suite, Canva or similar creative software.
- Experience managing YouTube channels and optimising video performance.
- Previous experience in a marketing team, ideally within automotive, retail or a multi-site business.
Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.
We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.
But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!
- Holidays that increase with length of service
- Your Birthday off
- Company Pension Scheme
- Death in Service Benefit
- Long service recognition
- Annual flu jab
- Discounts on products and services that extend to your family and friends
- Cycle to work scheme
- Employee recruitment referral payments
- Employee assistance programme and counselling service
- Occupational health services
- Flexible working patterns
- Car Benefit Scheme for employee
When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!
We are currently recruiting for a Digital Marketing Executive to join our central Head Office Marketing team, supporting our dealership network and head office functions.
This is an exciting opportunity for a creative and organised Digital Marketing Executive or with a passion for cars and digital content. While the role supports a broad range of digital marketing activity, there is a strong focus on creating engaging video and social media content that brings our brands, dealerships and vehicles to life.
You'll be confident both behind and in front of the camera, producing compelling long and short-form content that helps grow our online presence, supports SEO and Generative Engine Optimisation (GEO), and drives engagement across our digital channels.
Our marketing department is a fast-paced, collaborative team where multiple campaigns are delivered simultaneously. Working closely with our Digital team and wider Marketing colleagues, you'll play a key role in creating content that supports our dealerships, customers and business objectives.
