Annual salary: Up to £33,000 per annum
At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
Now, we’re looking for a Senior CRM Executive (Owner) to help us build stronger, smarter and more valuable relationships with our holiday homeowners.
What You Need To Know:
- Salary: Up to £33,000 per annum
- Location: Chester HQ, Hybrid working
- Report To: CRM Manager (Owner)
- Team: CRM Team
- ️ Working Pattern: 37.5 hours, Monday to Friday, 9am until 5:30pm
The Opportunity
This is a hands-on CRM role with real ownership.
You’ll take the lead on the Owner CRM calendar and help shape how we attract, onboard, engage, retain and grow our relationships with holiday homeowners across the Forge Holiday Group portfolio.
Working across brands including Sykes Holiday Cottages, Menai Holidays, Lakelovers and UK Caravans 4 Hire, you’ll turn insight into engaging campaigns and lifecycle journeys using Klaviyo - from initial concept and audience targeting through to build, launch, measurement and optimisation.
You’ll work closely with Data & Analytics, Marketing and external partners, using data, testing and customer insight to continually improve performance.
And because this is a small, focused Owner CRM team, your contribution will be visible. You’ll have the opportunity to influence how we work, champion best practice and make a genuine impact on the customer experience and commercial performance.
You’ll also deputise for the CRM Manager when required, giving you the opportunity to broaden your experience and develop your leadership skills.
What You'll Be Doing:
- Own and optimise key owner lifecycle journeys, from acquisition and onboarding through to engagement, referral and retention.
- Build and deliver CRM campaigns and automated journeys in Klaviyo across multiple brands.
- Use data, insight and testing to improve engagement, conversion and retention.
- Manage audience segmentation, targeting and campaign quality, ensuring communications are accurate and on-brand.
- Own the Owner CRM campaign calendar and work across multiple priorities.
- Work with Data & Analytics and our third-party telemarketing agency to support effective lead generation and campaign delivery.
- Represent Owner CRM across wider projects and stakeholder groups, deputising for the CRM Manager when required.
- Share learnings and champion a Grow & Learn approach across the wider CRM and Regional Marketing teams.
What You’ll Bring
We’re looking for someone who knows CRM inside out and is comfortable getting stuck into both the detail and the bigger picture.
You'll Have:
- Strong hands-on CRM experience, including building and optimising automated journeys and campaigns.
- Experience using an enterprise ESP or marketing automation platform; Klaviyo experience is preferred.
- Strong understanding of multi-channel marketing, including email, mobile apps, SMS/WhatsApp and direct mail.
- Excellent data and analytical skills, with experience using insight to improve lead generation, conversion and loyalty/retention.
- A good understanding of email deliverability, consent, preference management and UK GDPR.
- Confident stakeholder management.
- Experience working with external agencies or suppliers.
It would be great if you also have:
- Experience in travel, tourism or hospitality.
- Experience working across multiple brands.
- B2B or full-lifecycle sales campaign experience.
- HTML and CSS knowledge for email troubleshooting.
- Experience supporting or mentoring a more junior colleague.
Why You'll Love Working Here:
We want our people to enjoy being part of Forge Holiday Group - and we think our benefits are a pretty good place to start.
- Annual bonus scheme based on company performance
- ✈️ 33 days’ holiday (including bank holidays), plus up to 5 extra with long service.
- Option to purchase extra holiday days if you wish.
- A day off for your birthday
- ✋ 2 volunteering days per year.
- Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
- Pension scheme with employer contributions
- Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family.
- ️ Special offers and discounts designed to enhance your overall wellbeing.
- ❤️Health cash plan & life assurance.
- Training & development opportunities.
- 24/7 mental health support.
- ️ On-site gym and parking at Chester HQ (near train station).
- Employee savings scheme
- Long service awards and company events
We’re committed to diversity and inclusion and encourage you to bring your authentic self. Need adjustments for recruitment? Just ask.
Ready to make your mark? Join Forge Holiday Group and help shape CRM journeys that connect holiday homeowners with some of the UK’s most-loved holiday brands.
