Date posted: 6 August 2026
Senior Paid Media & Lead Generation Specialist – Financial Services & Legal ClaimsGoogle & Meta Ads | Not a trainee role — applicants must have 5+ years’ relevant experience
Location: Hybrid – Salford, M50 2NP
Salary: £38,000–£50,000 per year, dependent on experience
Type: Full-time
We are looking for an experienced, commercially driven Paid Media & Lead Generation Specialist to manage Google Ads and Meta Ads for our financial services and legal-claims campaigns.
This is a senior, performance-focused role within regulated sectors. It is not suitable for trainees, graduates or entry-level applicants. You must have at least five years’ hands-on paid-media experience, ideally generating high-quality leads in financial services, legal services, claims, insurance or consumer finance.
You will take ownership of paid acquisition across Google, Facebook and Instagram, working closely with CRM, sales, operations, creative and compliance teams. Your focus will be on generating profitable, compliant and commercially valuable leads—not simply clicks or low-cost enquiries.
TikTok Ads experience is preferred.
The role
You will own the strategy, execution and day-to-day optimisation of high-volume lead-generation campaigns for financial services and legal claims. You will combine paid-search intent, paid-social creative, accurate tracking and CRM lead-quality insight to build a scalable acquisition engine.
From keyword research, audiences and bidding to creative testing, landing-page optimisation and offline conversion reporting, you will be accountable for delivering commercially valuable leads and improving return on ad spend.
Key responsibilities
- Plan, launch and optimise lead-generation campaigns across Google Search, Performance Max, Display, YouTube, remarketing, Facebook and Instagram.
- Manage substantial paid-media budgets, including annual Google Ads spend in excess of £1 million, allocating budget efficiently against commercial targets.
- Generate high volumes of qualified leads for financial services and legal-claims products and services.
- Build and optimise keyword, audience, bidding and retargeting strategies focused on intent, lead quality and profitability.
- Develop and test ad copy, static creative, video, UGC-style content, lead forms, landing pages and customer journeys.
- Work with creative teams to produce paid-social assets that perform across Meta and, where appropriate, TikTok.
- Monitor performance against cost per lead, cost per qualified lead, conversion-to-sale rate, return on ad spend and revenue.
- Work closely with sales, CRM and operations teams to track the full customer journey from first click through to qualified lead, appointment, sale and revenue.
- Ensure Google Ads conversion tracking, Meta Pixel, Conversion API, CRM integrations, call tracking, offline-conversion imports and attribution are accurate and reliable.
- Use lead-quality feedback to refine targeting, messaging, exclusions, creative and budget allocation.
- Identify and resolve lead-quality issues, including duplicate, low-intent and non-contactable leads.
- Lead landing-page and conversion-rate optimisation initiatives, including A/B testing of forms, copy, calls to action and user journeys.
- Support TikTok advertising activity by testing relevant audiences and creative formats where commercially appropriate.
- Produce clear weekly and monthly performance reports with practical insights, actions and accountability for results.
- Ensure all activity complies with advertising, data-protection and financial/legal-sector requirements.
Essential requirements
- At least 5 years’ hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience in financial services, legal services, legal claims, insurance, consumer finance or another regulated lead-generation sector is essential.
- This is not a trainee, graduate or entry-level role. Applications will only be considered from candidates with the required senior-level experience.
- Proven experience managing high-volume lead-generation campaigns across both Google and Meta.
- Strong experience managing significant paid-media budgets, ideally including Google Ads spend at £1 million+ annually.
- Expert knowledge of Google Ads, including Search, bidding strategies, conversion tracking, audiences, account structure and search-term optimisation.
- Strong knowledge of Meta Ads Manager, Meta Pixel, Conversion API, retargeting, lookalike audiences and lead-form campaigns.
- Experience working with CRM systems, call tracking and offline-conversion data to assess genuine lead quality and revenue performance.
- A commercial understanding of the full journey from ad click to qualified lead, sale and revenue.
- Experience improving landing-page conversion rates and collaborating with developers, designers or marketing teams.
- A strong creative-testing mindset, with experience briefing or producing high-performing ad copy and creative.
- TikTok Ads Manager experience is preferred.
- Confident using Google Analytics 4, Google Tag Manager, Looker Studio and performance-reporting tools.
- Analytical, proactive, highly organised and comfortable taking full ownership of commercial performance.
What success looks like
- A scalable pipeline of high-quality leads across financial services and legal claims.
- Increased qualified-lead volume without sacrificing lead quality or compliance.
- Lower cost per qualified lead and improved lead-to-sale conversion.
- Clear visibility from paid-media spend through to CRM outcomes, sales and revenue.
- Stronger creative and landing-page performance through continuous testing.
- Reliable tracking, reporting and attribution across Google, Meta and CRM systems.
- Compliant, commercially effective acquisition campaigns in regulated sectors.
If you have 5+ years’ experience generating high-quality, revenue-producing leads through Google and Meta Ads for financial services or legal claims, we would like to hear from you.
Benefits
- Casual dress
- Free parking
- On-site parking
Work location: Hybrid remote in Salford, M50 2NP
Pay: £38,000.00-£50,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: In person
