Salary: £32,000 - £38,000 basic + performance bonus
OTE: £42,000 - £50,000+
Parallel is growing quickly and we’re looking for someone to build and run our internal Sales Academy.
We recruit SDRs to work across live client campaigns. Going forward, we want to widen our recruitment pool by hiring people with the right attitude and potential, even if they don’t already have B2B sales experience, and training them properly before they go live with a client.
That’s where you come in.
This is not a traditional L&D role and we’re not looking for someone who just delivers classroom training.
We need someone who genuinely understands outbound sales, cold calling and appointment setting, and can turn raw potential into confident, client-ready SDRs.
What you’ll be responsible for
- Building and running the Parallel Partnerships Sales Academy
- Taking new hires through a structured SDR training programme
- Deciding who is genuinely ready to graduate from the academy
- Training SDRs in cold calling, objection handling, qualification, call control and appointment setting
- Listening to calls and giving clear, practical coaching
- Running live roleplays and call coaching sessions
- Developing structured assessments and graduation standards
- Supporting new SDRs when they move onto live client campaigns
- Working with our existing sales team to improve performance
- Identifying recurring skill gaps across the business
- Coaching struggling or underperforming SDRs
- Helping us continuously improve call quality and appointment quality
The academy
Every person we bring into the academy will already have a live client opportunity waiting for them.
Your job is not simply to get everyone through.
Your job is to make sure that only people who reach the required standard graduate and move onto a client campaign.
We want the academy to become a genuine quality filter for the business.
Some people will fly through it.
Some will need more coaching.
Some may not graduate at all.
We need someone confident enough to make those decisions.
Performance bonus
Your variable earnings will be directly linked to the success of the academy.
You’ll earn additional bonus for SDRs who successfully graduate and meet the required client-ready standard.
The better the academy performs, the more you can earn.
We want someone who is commercially minded and takes real ownership of the quality of people coming through the programme.
Who we’re looking for
You’ll ideally have:
- Strong experience in B2B outbound sales, SDR, BDR, telesales or appointment setting
- Previous experience coaching, training or managing salespeople
- Excellent cold calling knowledge
- Strong objection handling skills
- A good understanding of qualification and meeting setting
- Experience listening to calls and coaching performance
- Confidence delivering practical sales training
- The ability to work with complete beginners as well as experienced SDRs
- High standards and the confidence to tell someone they are not yet ready
- A hands-on, energetic approach
Most importantly, our sales team needs to respect your sales ability.
We’re not looking for someone who only understands sales theory.
You should be able to pick up the phone, demonstrate how a good call should sound and explain exactly why something is or isn’t working.
What success looks like
Success in this role means:
- More academy hires reaching client-ready standard
- Faster ramp-up times
- Strong graduation standards
- Better-performing new starters
- Fewer people failing once they reach live campaigns
- Improved performance across our existing SDR team
- A repeatable academy that allows Parallel Partnerships to continue scaling
About Parallel Partnerships
Parallel Partnerships is an outsourced B2B sales and appointment-setting business based in Leeds.
Our SDRs work across a wide range of client campaigns, helping businesses generate new opportunities through outbound calling.
As we continue to grow, recruitment and training are becoming increasingly important.
This role gives you the opportunity to build our academy from the ground up and have a major influence on how we recruit, train and develop our future sales team.
If you’ve got a strong outbound sales background, love coaching people and think you could turn inexperienced hires into quality B2B SDRs, we’d like to hear from you.
Pay: £32,000.00-£55,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Referral programme
Application question(s):
- Tell us about your own experience in B2B outbound sales/cold calling. What were you selling, who were you targeting, and what results were you responsible for?
- Give an example of someone you have trained or coached in sales. What were they struggling with, what did you change, and what improvement did you see?
Experience:
- Training & development: 2 years (preferred)
Work Location: In person
