Growth & Performance Marketing Manager
Salary: £45,000–£60,000 + Performance Bonus (OTE £70,000+)
Location: Birmingham / Hybrid (3 days office, 2 days remote)
Full Time
About Us
We are a fast-growing healthcare and e-commerce group operating multiple brands, including:
* Crest Pharmacy
* Revolve Medicare
* ShopNAD
* Vetcura
We operate both physical clinics and nationwide online services, with ambitious plans to become one of the UK’s leading healthcare and wellness brands.
We’re looking for someone obsessed with growth, testing new ideas, analysing data, and scaling customer acquisition, someone with experience in direct-to-consumer (D2C) health, beauty, supplements, aesthetics, or pharmacy.
What You’ll Own
You’ll be responsible for generating profitable revenue across multiple brands.
Paid Advertising
* Meta Ads
* TikTok Ads
* Google Ads
* Amazon Ads
* Microsoft Ads (desirable)
⸻
E-commerce Growth
* Improve website conversion rates
* Reduce customer acquisition cost
* Increase repeat purchases
* Build automated customer journeys
* Landing page optimisation
⸻
Amazon
* Sponsored Products
* Sponsored Brands
* DSP (desirable)
* Listing optimisation
* Product launches
* Amazon SEO
⸻
Social Media
Not just posting.
You’ll create performance-focused campaigns that generate sales across:
* TikTok
* Instagram
* Facebook
* YouTube Shorts
⸻
Analytics
You’ll monitor:
* ROAS
* MER
* CAC
* LTV
* CPA
* Conversion Rate
* AOV
Experience with:
* GA4
* Looker Studio
* Meta Events
* TikTok Pixel
* Shopify Analytics
* Amazon Brand Analytics
⸻
Email & CRM
Experience using platforms such as:
* Klaviyo
* Mailchimp
* Omnisend
Building:
* Welcome flows
* Abandoned cart flows
* Win-back campaigns
* Upsell sequences
⸻
Experience Required
We’d like someone who has:
* 4+ years in performance marketing
* Managed £500k+ annual ad spend
* Proven ROAS improvements
* Experience scaling e-commerce brands
* Strong analytical skills
* Excellent copywriting for ads
* Creative testing experience
Healthcare experience is desirable but not essential.
⸻
Bonus Skills
* Video editing
* UGC creator management
* AI tools (ChatGPT, Midjourney, etc.)
* Shopify
* WordPress
* SEO
* CRO
* Graphic design
* Influencer marketing
⸻
KPIs
You’ll be measured on outcomes, not activity.
* Revenue growth
* ROAS
* CAC
* Website conversion rate
* Amazon sales
* Email revenue
* Customer retention
* New customer acquisition
⸻
Package
* £45,000–£60,000 salary
* Quarterly performance bonus
* Annual company bonus
* Staff discounts
* Career progression to Head of Growth
* Opportunity to build and lead a marketing team
Pay: £45,000.00-£70,000.00 per year
Work Location: Hybrid remote in Birmingham
