The AI-powered OS for beauty, wellness and self-care
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.
Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role Overview
Fresha is seeking a highly experienced and visionary Chief Financial Officer (CFO) to join our dynamic, fast-growing organisation. The CFO will play a pivotal role in defining Fresha’s financial strategy and steering the company’s continued global expansion.
This role is ideal for someone who thrives in a fast-paced environment, enjoys autonomy, embraces complex challenges, and wants to make a significant impact.
Key Accountabilities
Develop and execute Fresha’s financial strategy in alignment with growth objectives
Set financial goals, KPIs, and establish effective financial planning processes
Oversee accurate and timely financial reporting, analysis, and forecasting
Ensure compliance with accounting standards, regulatory requirements, and tax obligations
Lead budgeting and forecasting processes across the organisation
Monitor performance against budgets and forecasts, identifying and implementing corrective actions
Manage investor relations, including fundraising, capital structuring, and communications
Build and maintain strong relationships with financial institutions and external stakeholders
Identify, assess, and mitigate financial and operational risks through robust internal controls
Oversee cash flow, liquidity management, and working capital optimisation
Implement cash flow forecasting tools and treasury management strategies
Lead financial compliance, audits, and external regulatory reviews
Evaluate M&A opportunities, including modelling, valuation, due diligence, and negotiation support
Oversee and execute post-acquisition integration into Fresha’s financial systems and processes
Build, lead, and develop a high-performing global finance team
Provide ongoing feedback, coaching, and career development opportunities within the team
Foster a culture of collaboration, innovation, accountability, and continuous improvement
Partner with executive leadership and cross-functional teams to support strategic decision-making
Act as a trusted advisor to the CEO and senior leadership by providing financial insights and recommendations
Identify, implement, and optimise financial technology and automation solutions
Drive continuous improvement and operational excellence across the finance function
Skills, Experience And Qualifications
Bachelor’s degree in Finance, Accounting, or a related discipline (Master’s or CPA/ACA/ACCA highly desirable)
Minimum 10 years’ progressive experience in finance or accounting roles
At least 5 years in a senior leadership or executive finance position
Experience in high-growth technology, fintech, marketplace, or SaaS organisations strongly preferred
Deep expertise in financial planning and analysis, financial modelling, reporting, and accounting standards
Strong understanding of SaaS metrics, unit economics, and performance drivers
Demonstrated ability to design and execute financial strategies that support scale and business expansion
Proven success in investor relations, including fundraising and managing external financial stakeholders
Strong leadership capabilities with experience building and developing high-performing teams
Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify actionable insights
Exceptional communication skills, with the ability to influence and present to senior stakeholders and diverse audiences
High level of commercial acumen with sound judgement and strategic thinking
Ability to thrive in a fast-paced, dynamic environment, demonstrating adaptability and resilience
Strong integrity, ethical judgement, and commitment to transparency and good governance
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
