Ref#: W180959
Department: Administrative Services
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The successful candidate will contribute to the team in terms of direct marketing, event and activation planning, acquisition initiatives, seasonal planning, presentation building, as well as result tracking and analysis.
Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and “feel” for the brand, strong interest in fashion and retail innovation, with strong project management skills.
Essential Duties & Responsibilities
- Participate in the planning and execution of the Ralph Lauren brand retail marketing strategy for Europe
- Coordinate in-store events to drive brand awareness, elevation, and traffic to stores
- Drive 360 marketing communication plan for all events and initiatives
- Manage the implementation of acquisition strategies and activate culturally relevant marketing campaigns at key moments of the year
- Clearly communicate the strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them alive
- Identify innovative ideas that can deliver strong brand awareness & engagement
- Research and keep track of market trends and competitor activities, identifying key opportunities for ‘buzz generating’ activations
- Manage POs and budgets across multiple projects
Experience, Skills, and Knowledge
The role requires someone with strong communication skills, a business mindset and a creative and entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders.
- Bachelor’s degree preferred.
- Previous internship or relevant experience in Marketing, ideally in a Corporate office and in the Fashion or Retail industry
- Fluent in English (both written and spoken); additional languages a bonus (German)
- Strong business sense and analytical capacity
- Creative thinking skills and proactivity in bringing new ideas and concepts to the table
- Curiosity and understanding of the luxury industry and competitors’ activities
- Detail-oriented with the ability to work well under pressure in a fast-paced environment
- Excellent communication skills, both verbal and written
- Advanced Excel & Powerpoint skills
