About the role
You'll be the engine behind COAT's content generation, social and influencer activity - the person who makes things happen on time, to brief and to a high standard. You'll report into the Social & Influencer Manager, working closely with the wider Marketing team, and take ownership of the day-to-day delivery across gifting, scheduling, community, trade content, and reporting. You'll have a couple of years of experience and be comfortable managing multiple workstreams at once.
What you'll do:
Social
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Schedule, upload and publish organic social content across all social channels (primary channel Instagram)
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Manage day-to-day community engagement, including owning the engagement automation tool
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Source trade project imagery and content, obtain T&Cs from contributors
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Assess trade and partner content for suitability across channels
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Stay tapped in to social listening, platform trends and emerging formats, bringing relevant opportunities to the team
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Proactively monitor COAT's tags across platforms, assessing whether user-generated content can be repurposed or used
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Propose process improvements to streamline workflows and increase efficiency
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Produce monthly reports on social and influencer performance
Content Generation, Influencer & Gifting
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Own gifted creator outreach end to end - sourcing, contacting, logistics, follow-up
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Manage gifted creator relationships once partnerships are established
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Build and maintain creator lists and sourcing pipelines
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Track content deliverables and chase where needed
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Source paid sponsorship content opportunities and flag to the Social & Influencer Manager
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Support the Social & Influencer Manager on influencer and creator events, assisting with logistics and on-the-ground delivery
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Obtain usage rights permissions on approved sponsorship content
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Support the Social & Influencer Manager on content generation for paid channels
Upload and maintain content to COAT's internal content library, keeping assets organised and up to date
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Requirements
Essential:
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2+ years' experience in a social media, influencer marketing or content role, ideally within a lifestyle, home or design-adjacent brand
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Experience managing organic social scheduling and publishing, with Instagram as a primary channel
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Experience running gifted or influencer outreach end to end, including relationship management and deliverable tracking
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Confident using social scheduling and community management tools
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Comfortable working with platform-native analytics, pulling together clear and actionable reporting
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Excellent organisational skills, with the ability to manage multiple workstreams and deadlines at once
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Strong written communication, adaptable across creator outreach, community replies and internal reporting
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Personable, yet deliberate - able to build relationships with creators and partners, and move them forward with pace and purpose
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An appreciation and respect for brand standards and brand image, when managing social and influencer content.
- Highly focused and organised, with the ability to see through noise and towards the bigger picture
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A self-starter who takes ownership rather than waiting to be told
Desirable:
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Experience within a D2C, interiors, fashion, design or sustainability-led brand. If it's a premium brand, even better.
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Familiarity with TikTok and/or Pinterest, in addition to Instagram
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Experience sourcing or coordinating UGC, trade or partner content, including handling usage rights
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Basic understanding of content rights, permissions and sponsorship disclosure requirements
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Experience supporting influencer or creator events
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A genuine interest in social platforms, trends and emerging formats
