Job Title: Sales Manager – B2B Sales
Location: Colne
Salary: Circa £32,000 - £35,000 Dependant on Experience
Hours: Monday to Friday – 09:00 to 17:30
About Us:
At Prolight, we're more than just a distributor. With over 20 years of experience, we've become a trusted partner to professionals across the entertainment, architectural, installation, and leisure industries. We supply cutting-edge lighting, audio, trussing, and accessories—all backed by lightning-fast service and a personal touch. From our extensive product range and same-day dispatch (on 98% of orders) to in-house cable manufacturing and a dedicated repairs department, efficiency and innovation are at the heart of everything we do.
Job Overview:
We're looking for an experienced and driven Sales Manager to lead our B2B sales operation from our Colne headquarters. This is an exciting opportunity for a commercially focused leader who is passionate about developing high-performing teams, building strong customer relationships, and delivering ambitious sales growth.
You'll be responsible for managing both our internal sales team and our external field sales representatives, ensuring they are motivated, supported, and consistently achieving individual and team sales targets. Working closely with senior management, you'll develop sales strategies, monitor performance, identify growth opportunities, and help shape the future success of Prolight.
Key Responsibilities:
- Lead, coach, and develop both the internal sales team and external field sales representatives to maximise performance.
- Set, monitor, and drive the achievement of individual and team sales targets and KPIs.
- Conduct regular performance reviews, one-to-one meetings, and coaching sessions to develop the sales team.
- Develop and implement sales strategies to grow existing accounts and win new business.
- Monitor sales performance, forecasts, pipelines, and market trends, providing regular reports to senior management.
- Build and maintain strong relationships with key customers, suppliers, and strategic partners.
- Work collaboratively with marketing, operations, customer service, and warehouse teams to deliver an outstanding customer experience.
- Support field sales representatives with customer visits, account planning, and business development where required.
- Ensure CRM data is maintained accurately and used effectively to manage opportunities and customer relationships.
- Identify opportunities to improve sales processes, efficiency, and overall commercial performance.
- Oversee pricing, quotations, and commercial negotiations in line with company objectives.
- Foster a positive, high-performance culture focused on customer satisfaction, teamwork, and continuous improvement.
- Required Skills & Experience
- Proven experience in a Sales Manager, Business Development Manager, or Senior Sales leadership role within a B2B environment.
- Demonstrable experience managing both office-based sales teams and external field sales representatives.
- A strong track record of delivering and exceeding sales targets.
- Excellent leadership, coaching, and people management skills.
- Commercially astute with strong negotiation and relationship-building abilities.
- Experience using CRM systems and Microsoft Office, particularly Excel.
- Strong analytical skills with the ability to interpret sales data and identify opportunities for growth.
- Excellent communication and presentation skills.
- Self-motivated, organised, and able to thrive in a fast-paced environment.
- Experience within lighting, audio, AV, electrical wholesale, or entertainment technology would be advantageous but is not essential.
What We Offer:
- Competitive salary (dependent on experience).
- Ongoing leadership and product training.
- Opportunity to work with globally recognised entertainment technology brands.
- Supportive and collaborative management team.
- Modern, state-of-the-art working environment.
- Regular team socials and company events.
- Genuine opportunities for career progression within a growing business.
Ready to Join Us?
If you're an ambitious sales leader who enjoys developing people, driving performance, and building lasting customer relationships, we'd love to hear from you.
Send us your CV along with a short cover note explaining why you'd be a great fit for Prolight and how your experience can help drive our continued growth.
Pay: £32,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Free parking
- On-site parking
Work Location: In person
