Community & Social Media Manager
Location: Green People HQ, West Sussex
Reporting to: Digital Marketing Manager
About Green People
At Green People, we’ve been creating certified organic skincare that’s kind to people and the planet for nearly 30 years. We’re passionate about helping people with sensitive skin discover products they can genuinely trust.
As our community continues to grow, we’re looking for someone who shares that passion and wants to build meaningful relationships with our customers, ambassadors, creators and influencers.
This is not a traditional social media role.
We’re looking for someone who will own and grow our community, bringing our brand to life through authentic conversations, creator partnerships, customer advocacy and real-world experiences. You’ll be responsible for building relationships that create loyalty, trust and genuine engagement while ensuring our community plays a central role in our social media content.
If you’re someone who naturally spots opportunities, loves building communities and understands what makes people connect with brands, we’d love to hear from you.
About the Role
As Community & Social Media Lead, you’ll take ownership of Green People’s online community and help shape how customers experience our brand across Instagram, WhatsApp, Facebook, TikTok, YouTube and in person.
You’ll be responsible for growing our ambassador programme, identifying creators and influencers who genuinely resonate with our audience, nurturing our WhatsApp community, supporting events and our Horsham store, and ensuring every interaction reflects Green People’s warm, knowledgeable and trustworthy tone of voice.
Working closely with the Digital Marketing Manager, you’ll bring authentic community stories into our social media strategy and continually look for new ways to strengthen customer relationships and grow brand advocacy.
This is a hands-on role for someone who enjoys both building relationships and creating engaging content.
Key Responsibilities
Ambassador Programme
- Lead and grow our ambassador programme.
- Recruit, onboard and support ambassadors who genuinely align with Green People’s values.
- Build long-term relationships that encourage authentic advocacy and content creation.
- Coordinate ambassador campaigns, product launches and gifting opportunities.
- Measure ambassador activity and identify opportunities to improve engagement and performance.
Community Ownership
- Take ownership of Green People’s online community across social media and WhatsApp.
- Grow and nurture our WhatsApp community into an engaging and valuable space for customers.
- Build genuine relationships with our customers, encouraging meaningful conversations rather than simply responding to them.
- Identify and nurture loyal customers, advocates and superfans.
- Develop new ideas and initiatives that strengthen community engagement and customer loyalty.
- Monitor conversations, customer sentiment and emerging trends, sharing valuable insights with the wider digital team.
Influencer & Creator Partnerships
- Research and identify influencers, UGC creators and content creators who genuinely connect with our target audience.
- Build relationships with creators whose values align with our brand.
- Manage gifting campaigns from outreach through to content delivery.
- Source authentic creator content for use across Green People’s marketing channels.
- Keep up to date with emerging creators and industry trends.
Social Media
- Manage daily community engagement across Instagram, Facebook, TikTok and YouTube.
- Respond to comments, messages and customer conversations using Green People’s tone of voice.
- Proactively start conversations and encourage community participation.
- Coordinate ambassador, influencer and UGC content within the social media calendar.
- Identify social trends and adapt them in a way that feels authentic to Green People.
- Work with the marketing team to ensure community-led content supports wider campaigns.
Content Creation
- Edit engaging short-form video content for Instagram Reels, TikTok and YouTube Shorts.
- Brief creators and ambassadors to deliver content aligned with campaign objectives.
- Repurpose customer-generated content across multiple channels.
- Help develop creative content ideas that showcase our products through authentic customer stories.
Events & In-Store Support
- Represent Green People at relevant events, festivals, pop-ups, launches, ambassador meet-ups and community activations.
- Support the Green People shop in Horsham when required, particularly around key trading periods, launches and events.
- Build warm, genuine relationships with customers in person and bring the brand to life through knowledgeable, confident product conversations.
- Support in-store community activity, including events, sampling, customer engagement and content capture.
- Identify opportunities to connect online and offline community activity, turning in-person interactions into content, advocacy and longer-term relationships.
- Help capture social content and customer stories at events and in-store.
- Be flexible in supporting occasional evening or weekend events where required.
Reporting, Analytics & Insights
- Monitor and report on the performance of Green People’s social media channels, including Instagram, Facebook, TikTok and YouTube.
- Evaluate the performance of ambassador, influencer and UGC content, identifying what resonates most with our audience and using these insights to inform future campaigns.
- Track community growth across social media and WhatsApp, monitoring engagement, customer sentiment and advocacy.
- Present clear, actionable insights and recommendations to the Digital Marketing Manager to help shape future community, content and social media strategy.
- Recommend and implement improvements based on performance data, ensuring Green People’s social media and community channels continue to grow in reach, engagement and impact.
About You
You’ll be someone who genuinely enjoys building relationships and creating communities. You’re curious about people, naturally spot opportunities, and understand how authentic advocacy is built.
You’ll be equally comfortable responding to customer messages, recruiting new ambassadors, editing a Reel, supporting an in-store event and pitching a new community initiative.
You’ll thrive working independently, taking ownership of your area while collaborating closely with the wider marketing team.
Skills & Experience
Essential
- 3+ years’ experience in community management, social media or influencer marketing.
- Experience managing social media for a consumer brand.
- Experience working with influencers, ambassadors or UGC creators.
- Excellent written communication skills with exceptional attention to tone of voice.
- Strong understanding of Instagram and short-form social content.
- Confident editing video content using CapCut, Premiere Pro, Canva or similar.
- Excellent organisational skills and the ability to manage multiple projects simultaneously.
- Strong interpersonal skills and confidence engaging with customers both online and in person.
- Strong commercial awareness and an understanding of what content drives engagement.
Desirable
- Experience within beauty, skincare, wellness or lifestyle brands.
- Experience managing WhatsApp communities.
- Experience running ambassador programmes.
- Experience with influencer gifting campaigns.
- Experience supporting retail events, pop-ups or experiential marketing.
- Understanding of social media analytics and reporting.
What Success Looks Like
Within your first 12 months you’ll have:
- Grown and developed an engaged WhatsApp community.
- Expanded and strengthened Green People’s ambassador programme.
- Built a trusted network of creators and influencers who genuinely represent our brand.
- Increased the volume and quality of authentic UGC used across our marketing.
- Improved engagement across our social media communities.
- Established Green People as a brand with a thriving, highly engaged customer community.
- Become the internal expert on our customer community, understanding what matters most to them and bringing those insights back into the business.
Why Join Green People?
This is an exciting opportunity to take ownership of one of the most important areas of our marketing.
You’ll have the freedom to shape our community approach, test new ideas, build lasting relationships and play a key role in growing one of the UK’s leading organic skincare brands.
If you’re passionate about community building, authentic storytelling and creating meaningful connections between brands and customers, we’d love to hear from you.
Job Type: Full-time
Pay: £32,000.00-£38,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Free parking
- On-site parking
- Store discount
Ability to commute/relocate:
- West Grinstead RH13: reliably commute or plan to relocate before starting work (required)
Work Location: In person
