You’ll join us at a pivotal moment for digital discovery, as customer journeys are increasingly shaped by search engines, AI-generated answers, large language models and emerging discovery platforms. Reporting to the Head of SEO and GEO, you’ll play a leading role in translating Sky’s organic discovery strategy into high-impact, measurable delivery across traditional search and emerging AI-powered discovery platforms. You’ll work closely with colleagues across Digital Marketing to create a more integrated approach to customer discovery, bringing together Organic Search, Paid Search, Paid Social, Programmatic and Creative.
What you’ll do
Drive organic growth across Sky’s key business verticals, including commercial product areas, entertainment content, sports, broadband, mobile and customer support journeys.
Lead delivery across research, opportunity sizing, briefing, content optimisation, technical SEO, structured data, implementation and performance measurement.
Develop approaches to improve AI search visibility, including entity optimisation, answer-first content, structured data, authority signals, source credibility and content designed to be cited, summarised or recommended by generative engines.
Work closely with Product Owners, Dev teams, Editorial, Brand Marketing, Commercial, Trading, Data, Legal, Compliance and agency partners to deliver high-quality, measurable improvements to discovery performance.
What you’ll bring
Essential criteria:
Deep understanding and experience of the SEO landscape, including technical SEO, content strategy, authority building, search intent, analytics and integrated strategy development.
Practical understanding of Generative Engine Optimisation, AI search and large language model discovery, including how brands can be surfaced, cited, summarised and recommended.
Confidence working with technical teams on implementation, including site architecture, crawlability, indexation, structured data, page templates and CMS considerations.
Desirable skills and experience:
Collaborative experience working with Product Owners, Dev teams, Marketing, Commercial, Trading, Editorial and Data teams.
An understanding of the wider Digital Marketing landscape and how SEO and GEO can work alongside Paid Search, CRM, Affiliates, social, content and media activity.
Benefits and perks
There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:
How you’ll work
We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3 days in the office per week.
Your office base
Osterley
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.
Who we are
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.
We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSky on social media.
