Senior Marketing Manager

Barry's Bootcamp -
London

Quick apply

Job details

Full-time
10 hours ago

Qualifications

Field marketing
Marketing campaign planning
Stakeholder collaboration
Marketing
Stakeholder liaison
Internal department liaison
English
Marketing management
Customer segmentation
Team management
Partnership building
Churn prevention
Customer loyalty building
Audience segmentation
Multidisciplinary collaboration
Multi-channel digital marketing campaigns
Communication skills
Growth strategy
Customer acquisition

Full job description

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([email protected])

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and Head Office.

Title: Senior Marketing Manager

Date Last Reviewed: 08/2026

Reports To: COO

FLSA: Exempt

Department: Marketing

Hours: Full Time

Work Location: UK HQ

Position Summary

The Senior Marketing Manager is responsible for leading the strategy and execution of marketing initiatives that drive sustained growth, maximize studio performance, and deepen client engagement across established Barry’s markets.

This role has larger ownership of the development of localized, data-driven marketing strategies that increase client acquisition, reactivate lapsed clients, and drive higher frequency among existing clients. This role serves as a key strategic partner to Studio Operations and HQ Marketing, ensuring alignment between brand initiatives and in-studio execution including Corporate Sales, and Brand & PR.

The Senior Marketing Manager will lead studio specific-level planning, oversee National campaign execution, and identify scalable opportunities to optimize studio utilization and long-term revenue growth. This role requires a balance of strategic thinking, and hands-on leadership within local markets.

Essential Duties

Market Strategy & Leadership

Lead the development and execution of comprehensive marketing strategies across mature and NSO Barry’s markets.

Responsibilities include:

Owning local-level growth plans aligned to company and studio goals

Identifying macro and micro trends impacting studio performance and proactively develop strategies

Prioritizing markets, studios, and initiatives based on performance data and growth potential

Acting as the primary marketing partner to studio leadership and HQ marketing

Establishing best practices and scalable frameworks for mature market growth

Client Acquisition Strategy

Own and evolve the acquisition strategy to consistently drive high-quality new clients into mature studios.

Responsibilities include:

Developing multi-channel local acquisition strategies (partnerships, events, community, digital)

Identifying and scaling high-performing acquisition channels and partnerships

Overseeing corporate, community, and influencer partnership pipelines

Collaborating with the Corporate Team on targeting, messaging, and campaign optimization

Ensuring strong first-class experience alignment to maximize conversion

Client Engagement & Lifecycle Growth

Drive strategies that increase client frequency, retention, and lifetime value.

Responsibilities include:

Designing and implementing initiatives that increase visit frequency and attendance

Partnering with Lifecycle/Tier 1 Campaign teams to localize national campaigns for maximum impact

Developing retention-driving programming, challenges, and community-based experiences

Creating templates & playbooks that studios can use to consistently engage their client base

Develop and refine demographic-specific strategies and playbooks, grounded in deep analysis of client behavior and insights, that can be effectively scaled and replicated across markets.

Identifying opportunities to deepen brand and loyalty within mature markets

Lapsed Client Reactivation Strategy

Own the strategy and execution for re-engaging lapsed clients across mature markets.

Responsibilities include:

Defining lapsed client segmentation and prioritization strategies

Testing and scaling offers, messaging, and outreach tactics to improve return rates based on studio specific data and habits

Equipping studio teams with tools and playbooks to support reactivation efforts

Analyzing reactivation performance and optimizing conversion to repeat attendance

Community Partnerships & Brand Presence

Lead the development of high-impact local partnerships that drive both acquisition and brand equity.

Responsibilities include:

Building and maintaining strategic relationships with key local businesses, brands, and organizations

Identifying partnership opportunities that align with Barry’s premium positioning

Overseeing execution of events, activations, and collaborations at scale

Ensuring consistent, high-quality brand representation across all local touchpoints

Creating repeatable partnership models that can be scaled across markets

Cross-Functional Leadership

Act as a key connector between Field, Studio Operations, and Corporate Marketing teams.

Responsibilities include:

Leading cross-functional planning and alignment for market-level initiatives

Translating corporate campaigns into effective local execution strategies

Providing feedback loops from studios to inform broader marketing strategy

Partnering with Operations to ensure marketing efforts align with in-studio operational protocols

Driving accountability across stakeholders to deliver against shared goals

KPI Ownership & Performance Management

The Senior Field Marketing Manager is accountable for delivering measurable impact across mature market performance and ensuring marketing initiatives directly contribute to studio growth.

Client Acquisition

New client first visits and the first timer journey to conversion

First class to membership conversion rate

Partnership-driven acquisition

Lapsed Client Reactivation

Lapsed client reactivation rate

Campaign conversion performance

Member Frequency & Engagement

Retention rates and membership churn trends

Community size and engagement metrics

Participation in events, challenges, and activations

Studio Utilization

Class utilization and paid attendance

Company Culture Responsibilities

Work to uphold Barry’s community and culture standards, and live the company mission, vision, and values daily

Represent the Barry’s brand within the studio and throughout the fitness community at large.

Accessing, protecting and maintaining the privacy of employee personnel records, including compensation information, generally and as used in the performance of the duties described above.

Additional Manager-Level Expectations

Lead, mentor, or indirectly support junior field marketing team members

Develop playbooks, toolkits, and training resources for studio teams

Support management of budgets and allocate resources efficiently across markets

Regularly present performance insights and strategic recommendations to senior leadership

Continuously test, learn, and scale new marketing approaches to drive incremental growth

Competencies:

Drives Vision: Talks about future possibilities in a positive way. Creates milestones to rally support behind vision. Articulates the vision in a way everyone can relate to. Creates energy and optimism for the future. Shows personal commitment to the vision.
Drives Results: Has a strong understanding of KPIs, WIGs and business needs. Persists in accomplishing objectives despite obstacles and setbacks. Has a track record of meeting goals successfully. Pushes self and helps others achieve results.
Communicates effectively: Is effective in a variety of communication settings. Attentively listens to others. Adjusts communication to fit the audience and the message. Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.

Authority and High-Level Requirements

Employees in this position:

Have the authority, in the interest of the Company and exercising their own independent judgement to hire, discipline, transfer, promote or terminate other employees.

Are responsible for managing the Marketing department of the Company’s UK and Ireland business.

Must regularly exercise discretion and independent judgement with respect to Marketing activities.

Must draw upon advanced knowledge in the field of Marketing to perform essential job functions of this position.

Minimum Requirements

Minimally acceptable educational requirements for the position are: Degree in Marketing or relevant experience in marketing, advertising, communications or digital marketing
Minimally acceptable past experience for this position is:
- 5 years of experience working in marketing, communications, or relevant field
Minimally acceptable skills/proficiencies/certifications for this position are:
In-depth knowledge of marketing and communications processes
Understanding of the Fitness space and overall Health & Wellness industries
Excellent verbal and written communication skills
Working knowledge of Microsoft, G-Suite and Adobe platforms, Brandbot, Klavyo

o Deep knowledge of digital channels, analytics tools (Google Analytics, WebTrends), and Google Ads

o Proficiency with offline UX (User Experience), content management systems, and design software

Ability to handle multiple projects and deadlines in a fast-paced environment

Ability to garner consensus from a large team and obtain stakeholder buy-in on new, complex or challenging ideas

Strong attention to detail

Ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients

Ability to transition seamlessly among projects of varying scale, audience, format and distribution channel

Ability to lead, delegate to, and collaborate with a team of direct reports and colleagues, including those who may work remotely/in other regions
Proven track record managing six-figure+ paid media budgets with measurable impact

Established portfolio of media and PR contacts

Essential Skills & Abilities

The following skills and abilities are necessary to carry out the above listed essential job duties of this position:

Ability to work a full-time schedule of at least 40 hours per week, 5 days per week.

Ability to maintain regular, consistent and reliable attendance in the workplace.

Ability to routinely and consistently sit, stand, bend, reach, lift, push, pull 20 pounds, and to type, speak, read and write for as much as 8 hours per day, 5 days per week.

Ability to perform work on/using a telephone/computer for as much as 8 hours per day, 5 days per week.

Ability to read, speak, write effectively communicate verbally in writing in English with coworkers/customers/ clients and/or vendors.

Ability to effectively lead and manage subordinate employees.

Ability to think creatively and be responsive on a timely basis to both predictable and unpredictable workplace issues.

Ability effectively work as part of a team.

Ability to understand, consider and assess the financial impact of decisions

Quick apply

Jobseeker tools

Employer Tools

Browse

Stay Connected