Location: Guildford, Surrey (Office-based)
Employment Type: Full-time (Initial probation period applies)
Salary: £28,000–£35,000 basic + uncapped commission + performance bonuses
About Creative Purpose Agency
Creative Purpose Agency is a strategy-led digital marketing agency that helps ambitious businesses grow through exceptional websites, digital marketing and customer acquisition strategies.
We don't believe in selling services for the sake of it. We work closely with business owners and leadership teams to understand their goals, identify opportunities for growth and develop marketing strategies that deliver measurable commercial results.
As our agency continues to grow, we're looking for an ambitious Sales Development Representative to become the first dedicated member of our sales team.
This is an exciting opportunity to help shape the future of our business while building your own career within a fast-growing agency.
The Role
As our Sales Development Representative, your primary objective is simple:
Generate qualified sales opportunities for the agency.
You'll identify businesses that fit our ideal client profile, start meaningful conversations with decision-makers and book high-quality discovery meetings into the Director's diary.
You won't be expected to close deals. Your focus is creating opportunities by building relationships, qualifying prospects and generating genuine commercial interest.
This is not a high-pressure call centre role. We value quality over quantity and are looking for someone who enjoys speaking with people, understands business challenges and can open doors for our agency.
Responsibilities - Business Development
- Identify and research businesses that match our ideal client profile.
- Build and maintain prospect lists across multiple industries.
- Prospect through phone calls, LinkedIn, email and networking.
- Engage business owners, directors and senior decision-makers.
- Build relationships with prospective clients.
- Generate new sales opportunities through proactive outreach.
- Follow up previous enquiries and dormant leads.
- Develop long-term relationships with prospects who may not yet be ready to buy.
Lead Qualification
Qualify prospects by understanding:
- Their business goals
- Current marketing activity
- Existing website performance
- Growth ambitions
- Current challenges
- Budget expectations
- Decision-making process
- Timescales
Only qualified opportunities should progress into discovery meetings.
Appointment Setting
Book qualified discovery sessions with our Director.
Before each meeting you'll ensure we have:
- Company background
- Key decision-maker details
- Current marketing activity
- Business objectives
- Pain points
- Notes from previous conversations
CRM Management
Maintain accurate records within HubSpot by:
- Logging calls and emails
- Updating prospect information
- Managing follow-up activities
- Keeping pipelines organised
- Recording conversations and outcomes
Market Intelligence
Develop an understanding of:
- Local and national markets
- Competitor activity
- Industry trends
- Businesses showing growth potential
- Opportunities where our services can create measurable value
What You'll Be Selling
You'll introduce businesses to services including:
- Website Design & Development
- Search Engine Optimisation (SEO)
- Google Ads Management
- Paid Social Advertising
- HubSpot CRM & Automation
- Digital Marketing Strategy
- Digital Discovery Consultations
Your role is to create interest and secure meetings—not to provide technical consultations or close sales.
About You
We're looking for someone who is:
- Confident and personable
- A strong communicator
- Naturally curious
- Commercially aware
- Organised and self-motivated
- Comfortable speaking with senior decision-makers
- Resilient and positive
- Professional and well presented
- Driven by achieving goals
- Eager to learn and develop
Essential Skills
- Excellent verbal communication
- Strong written communication
- Confident telephone manner
- Good organisational skills
- Ability to manage multiple conversations simultaneously
- Experience using CRM software
- Comfortable using LinkedIn professionally
- Strong attention to detail
Desirable Experience
- Previous SDR, BDR or Business Development experience
- B2B sales
- Appointment setting
- Agency or marketing experience
- HubSpot CRM
- LinkedIn Sales Navigator
- Cold outreach experience
Key Performance Indicators
Success in this role will be measured through:
- Qualified discovery meetings booked
- Qualified opportunities generated
- Sales pipeline value created
- Prospect engagement
- CRM accuracy
- Conversion of meetings into proposals
- Contribution towards new agency revenue
Quality will always take priority over quantity.
What We Offer
- Competitive salary with uncapped commission
- Performance bonuses
- Clear career progression
- Ongoing sales and marketing training
- Modern office environment
- Opportunity to influence the growth of a rapidly expanding agency
- Direct mentorship from the agency Director
- Exposure to a wide range of industries and business owners
Career Progression
This role has genuine long-term progression opportunities.
As Creative Purpose Agency grows, you'll have the opportunity to progress into roles such as:
- Business Development Manager
- Senior SDR
- Sales Manager
- Head of Business Development
We're looking for someone who wants to grow with the agency and become a key part of its future success.
How to Apply
If you're motivated by building relationships, enjoy speaking with businesses and want to be part of an ambitious agency with significant growth plans, we'd love to hear from you.
Please send your CV along with a short covering note explaining why you'd be a great fit for Creative Purpose Agency.
Pay: £28,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
Work Location: In person
