6-month FTC
London location, 2 days onsite
Why join us
Joining the Zest team at Sainsbury's means being part of an innovative and collaborative environment within the in-house creative agency, where you can play a pivotal role in shaping and executing impactful communications strategies across various channels. As a Digital Planner, you will have the opportunity to work closely with creative, media, and insights teams to drive effective campaigns that resonate with our customers and align with our overarching business objectives. With a focus on innovation, best practises, and continuous learning, you will be empowered to make a real difference by enhancing campaign effectiveness and customer engagement. This role offers the space for creativity, growth, and the chance to be part of a dynamic team that values inclusivity, curiosity, and excellence in delivering exceptional customer experiences.
What you'll do
As a Digital Strategist within Sainsbury's Zest in-house creative agency, you will play a pivotal role in shaping and executing integrated communications and channel strategies to ensure campaigns resonate across the entire customer journey. Collaborating closely with creative, media, social, and CRM specialists, you will leverage data insights to inform strategy decisions, optimise performance, and drive engagement. By staying abreast of industry trends and consumer behaviour, you will identify innovative opportunities to enhance campaign effectiveness and customer experience, while fostering strong stakeholder relationships and championing best practises in communications planning.
Who you are
As a Digital Strategist at Sainsbury's Zest, you are a strategic and innovative professional with a proven track record in communications planning, channel strategy, and integrated marketing campaigns. Your expertise lies in developing and implementing effective communications strategies that align with brand and business objectives, utilising first-hand and second-hand data sources to inform decisions and optimise campaign performance. With a strong understanding of social and digital platforms, coupled with the ability to collaborate with cross-functional teams and stakeholders, you drive campaign effectiveness and customer engagement through insightful planning and execution. Your proactive and adaptable approach, coupled with your focus on continuous improvement and customer-centric mindset, allows you to thrive in a dynamic and creative marketing environment.
Essential criteria
Proven experience in communications planning and channel strategy within a marketing or agency environment.
Demonstrable track record of delivering integrated, multi-channel campaigns across digital platforms and seasonal campaigns.
Experience using data and insights (first- and second-hand) to inform strategy and optimise performance.
Experience using digital, social, and CRM channels and how they work together across the customer journey.
Experience developing end-to-end communications strategies aligned to brand and business objectives.
Experience collaborating with cross-functional teams (creative, media, social, CRM, insights).
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