Purpose of the Role
The Digital Communications Executive will lead the day-to-day delivery of USCN's digital presence, building the audience, engagement and reach that underpin our ambitious growth targets. The role sits at the centre of how USCN tells its story: across social media, podcasting, email communications, and live online events, and works closely with external design and web partners to ensure USCN's digital platforms reflect the quality of its cultural and community work.
This is a hands-on delivery role for someone who enjoys creating content as much as planning it, and who can manage relationships with external suppliers to keep projects like the website rebuild and future digital tools moving forward.
How This Role Supports Our Strategic Growth
This role directly delivers against activities named in the USCN business plan under the Digital Marketing function, across two Strategic Aims:
Strategic Aim 1: Raise awareness of Ulster-Scots traditions, history and heritage
- Enhance the USCN website with the ongoing addition of new content.
- Maintain USCN's social media and online networking presence.
- Promote a calendar of key events across all platforms.
- Expand awareness-raising into new formats, including podcasts, to extend reach beyond the USCN’s existing audience.
- Support the Centre's target of a 10% year-on-year increase in walk-in visitors, by promoting the Centre and its programme digitally.
Strategic Aim 2: Encourage wider involvement in the Ulster-Scots community
- Publish member group activities, funding opportunities and information on an ongoing basis, and encourage members to submit content for USCN to promote.
- Support member group events, raising awareness of the range, activity and geographical spread of member groups.
- Support membership growth by raising the visibility and appeal of USCN's membership offer across digital channels.
Key Responsibilities
1. Social Media & Content Creation
- Plan, create and publish engaging content across all USCN social channels (including but not limited to Facebook, Instagram, X and LinkedIn), tailored to the tone and audience of each platform.
- Develop a content calendar aligned to USCN's events, campaigns and Business Plan priorities.
- Capture photo, video and written content at USCN events, training sessions and community visits.
- Monitor social media performance and report on engagement, reach and growth against agreed targets.
2. Third-Party & Supplier Liaison
- Act as the primary day-to-day contact for external web design and graphic design agencies, briefing work, reviewing outputs and ensuring brand consistency.
- Support delivery of the website rebuild, including the training/event booking system, member video portal and membership payment portal.
- Coordinate with other third-party digital suppliers (e.g. booking platforms, streaming providers) as required.
3. Podcasting
- Establish USCN's new podcast channel from the ground up, including format, branding, hosting platform and distribution across major podcast services, delivering our commitment to widen our reach.
- Plan and coordinate episode content, guests and recording schedules in collaboration with the team.
- Edit, publish and promote episodes to build a growing, engaged listener base over time.
- Produce video content to compliment and support the Podcasts.
4. Mailshots & Member Communications
- Work collaboratively with the wider team to plan, draft and distribute member mailshots and e-newsletters.
- Maintain segmented distribution lists to ensure communications are relevant to different tiers of the membership ladder.
- Track open and engagement rates to continuously improve communication effectiveness.
5. Online Conferences & Streaming
- Plan and host online and hybrid conferences, webinars and events using appropriate streaming platforms.
- Manage the technical delivery of livestreamed events, including troubleshooting on the day.
- Work with the team to promote online events and maximise member participation.
Person Specification
Essential
- Demonstrable experience creating content for a range of social media channels, with an understanding of what performs well on each.
- Experience liaising with external agencies or suppliers (e.g. web design, graphic design) to deliver projects to brief and deadline.
- Experience setting up, producing or managing a podcast, or a strong understanding of how to do so.
- Experience capturing video content and editing to suit different platforms and formats.
- Experience of email marketing or mailshot tools (e.g. Mailchimp or similar) and working collaboratively on communications.
- Experience hosting or supporting online conferences, webinars or livestreamed events.
- Excellent written communication skills, with the ability to adapt tone and style across channels and audiences.
- Strong organisational skills and the ability to manage multiple projects and deadlines at once.
Desirable
- An interest in or knowledge of Ulster-Scots language, culture and heritage.
- Experience working within a membership organisation, charity or umbrella body.
- Experience using website content management systems.
Pay: £34,434.00-£36,363.00 per year
Benefits:
Work Location: Hybrid remote in Belfast BT1
