The Company
IQPC provides business executives from around the world with access to tailored conferences, large scale events, virtual events and digital content keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market leading “must attend” events in every industry.
Fast paced and dynamic, commercial, curious and agile; IQPC is an inclusive environment where people are empowered, developed and valued for both their individual and team contributions.
The Team
Automotive IQ are one of the world’s largest automotive communities, with over 120,000 automotive professionals in our network. Every year, we run numerous high-value technical automotive conferences across Europe and the US, as well as delivering a variety of online events, webinars, and industry reports for our audience
Key responsibilities and accountabilities
As Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.
Specifically, the role involves:
- Formulating and executing targeted marketing strategies for your portfolio of international events
- Forging mutually beneficial marketing partnerships with associations and publications
- Utilitising a full range of online marketing tactics, including social media, SEO and PPC
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
- Preparing all promotional copy and collateral
- Establishing close working relationships with our exhibitor clients
- Establishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
- Working closely with other internal departments to achieve project objectives
- Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget
Desired skills and Experience
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
- 2+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
- Experience with digital marketing (SEO & SEM, social media etc.)
- Exceptional interpersonal skills
- Excellent written & oral communication skills
- Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
- Is a creative problem-solver, detail focused and analytically inclined
- Ability to work independently under tight deadlines
- Self-driven, results-oriented, with a positive outlook
- Keen for new experiences, responsibility and accountability
Training & Development
To enable you to achieve your potential, extensive on-going training will be provided throughout your tenure. Regardless of your position everyone is provided with an initial 3-month induction and training plan followed by advanced development.
Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also IQPC’s Marketing team renowned for its global career development programme.
Job Type: Full-time
Pay: £30,000.00-£38,000.00 per year
Benefits:
- Company events
- Company pension
- Life insurance
- Private medical insurance
- Sick pay
- Work from home
Work days:
Application question(s):
- Will you now or in the future require Sponsorship?
Education:
Experience:
- Marketing: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in London, SW1V 1JZ
