**This is not a trainee role. It is strictly for candidates with at least 3 years of experience in content creation, UGC ads/performance creative, and landing page development.**
Location: Hybrid
Salary: Competitive, dependent on experience
Type: Full-time
We are looking for a commercially focused Performance Content Creator & Landing Page Developer to create high-volume, conversion-led content and landing pages for financial-services and legal-claims lead-generation campaigns.
This is not a purely organic social-media role. Your work will be built for performance marketing: attracting attention, generating qualified leads and improving conversion rates at scale across Meta, TikTok and Google campaigns.
The role
You will work closely with the paid-media, CRM, sales, operations and compliance teams to produce a constant flow of high-performing creative and landing pages. You will use campaign data and lead-quality feedback to improve content, user journeys and commercial results.
Key responsibilities
- Produce high volumes of paid-social content and performance creative for Facebook, Instagram, TikTok and other relevant platforms.
- Create short-form video, static ads, carousels, testimonials, educational content, UGC-style creative and campaign assets.
- Develop, build and optimise landing pages for high-volume Google and Meta lead-generation campaigns.
- Create fast, mobile-first pages with strong messaging, clear calls to action and effective lead-capture forms.
- Build multiple creative and landing-page variations for testing across different audiences, services and campaign angles.
- Use results data—including click-through rate, cost per lead, cost per qualified lead, conversion rate and lead-to-sale rate—to improve creative performance.
- Work with paid-media teams to identify winning ad concepts, scale successful content and replace underperforming creative quickly.
- Implement or support accurate pixel, tag, form, CRM and conversion-event tracking.
- Use CRM and sales feedback to improve the quality—not merely the quantity—of leads generated.
- Ensure all content and landing pages are accurate, compliant and appropriate for financial services and legal claims.
- Maintain a structured creative-production and testing pipeline to support high campaign volume.
What we’re looking for
- Proven experience creating content specifically for performance marketing and lead generation.
- Experience producing high volumes of paid-social creative and responding quickly to campaign results.
- Hands-on landing-page development experience using WordPress, Webflow, Unbounce, Instapage or similar platforms.
- Strong understanding of conversion-rate optimisation, A/B testing, lead forms and high-intent customer journeys.
- Strong video-editing, design and direct-response copywriting skills.
- Experience creating performance content for Facebook, Instagram and TikTok; TikTok Ads creative experience is preferred.
- A portfolio that demonstrates paid-ad creative and landing pages that have supported measurable lead-generation results.
- Experience in financial services, legal services, claims, insurance, consumer finance or other regulated markets is desirable.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API and conversion tracking.
- Commercially aware, analytical and comfortable being measured on performance outcomes.
What success looks like
- A reliable pipeline of high-volume, high-performing creative for Meta, TikTok and Google campaigns.
- Landing pages that convert paid traffic efficiently and improve lead quality.
- Faster creative testing, stronger click-through rates and lower cost per qualified lead.
- Clear tracking from ad impression through to lead, CRM outcome and revenue.
- Compliant performance content that helps scale financial-services and legal-claims acquisition.
If you can produce content at pace, build conversion-focused landing pages and use data to generate high-quality leads at scale, we would like to hear from you.
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Work Location: Hybrid remote in Salford M50 2NP
