Sales Executive – Office & Education Furniture
Lichfield City Centre
£30,000 Basic Salary + 10% Uncapped Commission
Full-Time | Permanent
Do You Love Sales?
We're looking for a driven, ambitious, and highly motivated Sales Executive to join our growing team and build our Office & Education Furniture Division.
This role is perfect for someone who genuinely loves being on the phone, enjoys building relationships, thrives on competition, and gets a real buzz from winning new business and closing deals.
If you're resilient, don't let rejection knock you back, and are motivated by earning great commission while building a successful career, we want to hear from you.
This isn't an account management role. This is a new business role where you'll build your own client base from scratch and have the opportunity to create something really special.
About Smiths Business Supplies
Smiths Business Supplies is a family-run business supplying organisations across the UK with office furniture, education furniture, printers, ink, toner, workplace solutions, and technology products.
We're proud of our reputation for exceptional service and long-term customer relationships, and we're looking for the right person to help grow what will become one of the biggest divisions within our business.
The Role
This is a proactive, high-energy telesales role focused on generating new business opportunities and developing long-term customer relationships.
You'll be responsible for building your own desk from scratch, identifying opportunities, creating relationships with decision-makers, and growing your own portfolio of clients.
Your primary focus will be selling:
- Office Furniture
- Education Furniture
- School Furniture
- Office Seating
- Reception & Breakout Furniture
- Classroom Furniture
- Storage Solutions
- Workplace Interiors & Fit-Out Projects
You'll spend a large proportion of your day on the phone, making a minimum of 100+ outbound calls per day, generating opportunities, booking appointments, producing quotations, and closing business.
This role is ideal for someone who genuinely enjoys speaking with people, loves sales activity, and understands that success comes through consistency, discipline, persistence, and hard work.
Key Responsibilities
- Generate new business through outbound prospecting and cold calling
- Make a minimum of 100+ outbound calls every day
- Build and manage your own customer portfolio from scratch
- Develop relationships with key decision-makers across businesses and schools
- Identify and convert furniture project opportunities
- Manage the full sales cycle from prospecting through to closing
- Consistently achieve and exceed sales targets and KPIs
- Maintain accurate CRM records and pipeline management
- Deliver exceptional customer service throughout the sales process
- Work closely with colleagues to maximise opportunities across the business
What We're Looking ForEssential
- Minimum 2 years' B2B sales or telesales experience
- Proven track record of achieving or exceeding sales targets
- Excellent communication and relationship-building skills
- Strong work ethic and positive attitude
The Ideal Candidate
We're looking for someone who:
- Absolutely loves being on the phone and speaking with customers
- Has the "gift of the gab" and can naturally build rapport
- Is confident making 100+ outbound calls every day
- Has a genuine passion for winning new business
- Doesn't give up after hearing "no"
- Understands that persistence creates opportunity
- Has exceptional self-discipline and works well without being micromanaged
- Is highly motivated by commission and financial reward
- Thrives in a target-driven environment
- Takes ownership and accountability for their results
- Brings energy, positivity, and enthusiasm to work every day
- Has a genuine will to win
- Wants to build a long-term career with a growing business
- Wants to become part of something bigger than just another sales job
What We Offer
- £30,000 Basic Salary
- 10% Uncapped Commission
- Excellent earning potential
- Annual salary reviews
- Ongoing sales training and development
- Genuine opportunities for progression
- Fun, supportive, and ambitious team culture
- Modern office environment in Lichfield City Centre
Future Progression
This isn't just another Sales Executive role.
Our vision is to build a dedicated Office & Education Furniture Division, and we're looking for someone who wants to be part of that journey from the very beginning.
As the division grows, there will be genuine opportunities to progress into senior sales, team leadership, and management roles. We're looking for someone who wants to grow with us, help shape the department, and become a key part of its long-term success.
Why Join Us?
We're not looking for someone who simply wants a job.
We're looking for someone who wants an opportunity.
An opportunity to build their own desk, earn fantastic commission, develop their career, and play a key role in creating a brand-new department within an ambitious and growing business.
If you're hungry for success, love speaking with people, enjoy the thrill of winning new business, and want to be rewarded for your hard work, we'd love to hear from you.
Job Type: Full-time
Pay: £30,000.00-£30,001.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Application question(s):
- Tell us about your most successful sales role to date. What were your targets, and how consistently did you achieve or exceed them?
- This role involves high levels of outbound calling and new business generation. How comfortable are you making 100+ outbound calls per day, and what results have you achieved through cold calling?
- Can you describe a time when you faced repeated rejection in sales but still managed to achieve your target? What kept you motivated?
- What motivates you most in a sales role: earning commission, hitting targets, winning business, career progression, or something else? Please explain.
- Why do you believe you would be successful building a new client base and growing your own sales desk within Smiths Business Supplies and what is it that you like about our business?
Experience:
- Sales: 3 years (required)
Work Location: In person
