Job Summary
Allyskin is a prestigious, owner-led group of five beauty clinics across the UK. We are passionate about offering innovative aesthetic treatments and advanced skin solutions, while always putting our clients needs first. Our clinics are known for their excellent customer service, cutting-edge treatments, and a diverse, supportive team who take pride in delivering exceptional results.
We are looking for a commercially minded CRM & Patient Growth Manager to join our growing team. This is an exciting opportunity for someone who enjoys using data, customer engagement and marketing to increase patient retention, drive repeat business and maximise revenue.
The ideal candidate will have experience within aesthetics, dental, cosmetic, wellness or private healthcare and understand the importance of delivering an exceptional patient journey.
What You'll Be Doing
- Managing and optimising our CRM system to improve patient engagement.
- Creating and delivering email and SMS marketing campaigns.
- Developing patient reactivation campaigns to bring dormant patients back.
- Increasing patient loyalty and repeat bookings.
- Working alongside external marketing agencies on Meta and Google advertising campaigns.
- Producing simple marketing assets using Canva.
- Monitoring campaign performance and reporting on key business metrics.
- Using Excel and Google Sheets to analyse data and identify growth opportunities.
What We're Looking ForEssential
- Minimum 3 years' experience in a CRM, patient marketing or customer retention role.
- Experience using CRM platforms such as Pabau, Phorest, Zenoti, HubSpot, Salesforce or similar.
- Experience with email marketing platforms including Klaviyo, Mailchimp, ActiveCampaign or equivalent.
- Experience creating SMS marketing campaigns.
- Strong Excel and Google Sheets skills.
- Basic Canva or similar design skills.
- Good understanding of Meta and Google Ads (hands-on experience beneficial but not essential if campaigns are managed externally).
- Strong analytical and commercial mindset.
- Excellent communication and organisational skills.
Preferred
Experience within:
- Aesthetics
- Cosmetic clinics
- Dental practices
- Wellness businesses
- Private healthcare
Key Performance Indicators (KPIs)
Success in this role will be measured against:
- Increasing patient rebooking rates.
- Increasing average spend per patient.
- Reactivating dormant patients.
- Growing Google Reviews.
- Improving email open and conversion rates.
- Reducing appointment no-shows.
- Delivering measurable monthly marketing ROI.
If you're commercially driven, data-focused and passionate about helping businesses grow through smarter patient engagement, we'd love to hear from you.
Pay: From £28,500.00 per year
Work Location: In person
