NATIONAL ACCOUNT MANAGER (NAM)
Location: South Faulds Road, Lanark, Lanarkshire, Scotland ML11 7SR
(with flexibility for fieldbased working)
ABOUT US:
Join our deliciously creative team at Border Biscuits, a renowned and leading multi award winning biscuit manufacturer based in the picturesque town of Lanark. With over 40 years of heritage, we craft the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us numerous awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond.
We are looking for a commercially driven National Account Manager to support the continued growth of our Foodservice and Out of Home (FS&OOH) channel across the UK.
ABOUT YOU:
You are a strong technical leader with a deep understanding of food safety. You are a commercially astute sales professional with strong relationshipbuilding and negotiation skills. You thrive in a fastpaced FMCG environment, are confident managing national customer relationships, and motivated by delivering sustainable, profitable growth through collaborative partnerships.
THE ROLE:
Reporting to the Head of OOH, the National Account Manager is responsible for building and maintaining strong relationships across a portfolio of key UK Foodservice and Out of Home customers.
The role is accountable for delivering sustainable and profitable growth across the account base in line with Border Biscuits FS & OOH strategy. You will act as the primary commercial contact for assigned accounts, leading joint business planning, pricing, promotional strategy, and contract negotiations.
Working crossfunctionally with Marketing, Category & Insights, Finance, Procurement, and the wider Sales team, you will ensure customer plans are aligned with brand strategy, internal capability, and operational capacity.
HOW YOU WILL IMPACT:
You will define product vision, positioning, and success measures. You will play a key role in growing Border Biscuits presence and performance within the Foodservice and OOH channel.
Key accountabilities include:
- Developing and maintaining strong, longterm customer relationships.
- Creating and delivering Joint Business Plans that drive growth at agreed levels of profitability.
- Leading pricing, promotional planning, and contract / terms negotiations.
- Implementing promotional plans aligned to brand values, customer strategy, and capacity constraints.
- Conducting postpromotional analysis to optimise investment and improve forecasting accuracy.
- Monitoring and reporting on financial performance (volume, revenue, margin and promotional spend).
- Accurately forecasting customer demand in line with monthly S&OP cycles and weekly outlooks.
- Supporting Finance with pricing queries and Procurement with availability management.
- Identifying market trends, risks and opportunities and sharing insights with the wider business.
- Contributing to annual budgeting and planning processes.
WHAT YOU WILL BRING:
Proven experience in new product development.
Required:
- Proven FMCG commercial acumen with experience negotiating valueled joint customer plans.
- Strong relationshipbuilding and presentation skills across a wide B2B stakeholder network.
- Tracked record of P&L ownership and delivery of profitable growth in a branded environment.
- Strong analytical skills with the ability to translate data and insight into clear actions.
Desirable:
- Experience launching NPD / EDP with customers.
- Understanding of changing consumer needs and marketplace pressures.
- Experience developing new business streams and growth opportunities.
- Experience managing national enduser Foodservice & OOH accounts.
- Passion for food, ideally within bakery or treat categories.
- Experience managing ecommerce promotional activities.
- Experience managing wholesaler accounts and established industry networks.
A full UK driving licence is required.
WHAT WE OFFER:
- A competitive salary with performance-based incentives that reward your success.
- Company car allowance.
- Annual OTE discretionary sales bonus of up to 20%.
- Opportunities for professional growth and access to development programmes to enhance your skills.
- A dynamic and supportive working environment with a friendly team.
- Access to free counselling and support services for personal and professional support.
- Free 24/7 GP helpline.
- Optional salary sacrifice scheme.
- Paid volunteering opportunities within Lanark.
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The opportunity to lead innovation and product improvement activity in a collaborative food manufacturing environment.
HOW TO APPLY:
To apply for the position of National Account Manager at Border Biscuits, please submit your application through the relevant recruitment channel.
Applications accepted until the closing date of 31st July 2026. We look forward to hearing from you! Please note that interviews will begin immediately for this role and therefore the role may be filled before the closing date.
At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.
