This vacancy is not eligible for Visa Sponsorship. Please do not apply unless you have another means of establishing a right to work.
This is a great opportunity to help save and improve lives using social media. You’ll be part of a team working to help educate and inform people about the benefits of blood, stem cell and organ donation as well as helping to share positive stories from people who have been affected by it.
Working on exciting campaigns and leading on the day-to-day content, you will be the guardian of our reputation on social media and an expert on what works on our channels.
You’ll be part of a team working to modernise our blood donor sessions and change society’s behaviour towards organ donation.
Our Strategic Plan for sets out how we can become the best organisation of this type in the world so that we can achieve our goal to save and improve more patient lives. Your influence will be central to our combined success.
From Head Office professionals, support teams and drivers to scientists, clinicians and research staff, we save and improve lives every day. We ensure that about 7,000 units of blood are provided to Hospitals in England and North Wales for patients every day and manage the NHS Organ Donor Register.
You will contribute to the planning, delivery and evaluation of social media campaigns as part of the social media team, monitoring the effective application of our messages and content throughout the organisation across a wide range of channels promoting all forms of donation.
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Build an engaged community via our current social media accounts (Facebook, Instagram, LinkedIn, YouTube and X) who will become prospective ambassadors.
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Develop plans for the use of upcoming social media accounts and monitor trends and new developments in social media.
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Create and execute innovative and exciting social media and content campaigns that focus on recruiting and retaining blood donors and encourage people to make and register an informed decision regarding organ donation and share this with their family. This will include social-focused campaigns as well as using social media as part of integrated communications campaigns.
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Develop new content ideas to help drive traffic to websites.
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Plan and publish original, innovative, and accurate content copy, videos and visuals that engages our target audiences around our areas of work/with our business objectives.
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Manage a large and busy workload with changing demands and priorities.
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Ensure that our social media communication is inspiring and talks regularly and positively about our values and objectives, including tracking and evaluation for social media and community channels
- Work with stakeholders, cross organisational teams to understand their goals & objectives and work to support, implement and measure activity.
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Work with external agencies to support & implement campaign plans for the desired results. Including campaign planning, production, implementation and evaluation.
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Report back to stakeholders to demonstrate the effectiveness of social campaigns.
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Aid in identification of influencers, both external and within our current donor base, working with Celebrity and Influencer Relationship Manager
You will be required to attend events or travel to other bases or locations as agreed and deemed necessary. You will be assigned a contractual base location at either Colindale or Tooting blood centre, which will be confirmed after the final interview and mutually agreed upon with the line manager.
Experience and Knowledge
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Significant experience of working in a social media role, preferably in a large, busy organisation or as part of an agency
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Experience of running B2C social media channels on behalf of a large busy organisation
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Experience of working in a campaign project team, taking responsibility for content creation and channel plans across multiple accounts management, including measuring and reporting on results
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Knowledge of coordination of social media editorial calendars and creating engaging content and understanding trends
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Experience of identifying, researching, producing and editing social media content and adhering to a consistent tone of voice across social platforms
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Experience of working with social media page management software and tools e.g. Hootsuite, brandwatch etc.
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Significant experience of social platforms and how they can be deployed
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Experience of working with information technology using Microsoft Office packages (Word, Excel and PowerPoint), or equivalent Systems
Qualifications and Training
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Degree or equivalent in digital communications, journalism, Public Relations or a related field.
- Short courses or training in the digital communications field
- Digital or Marketing qualification equivalent to post-graduate study or equivalent experience
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Demonstrable commitment to continuous professional development and digital engagement such as blogging
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Demonstrates commitment to own continued professional development (CPD)
Please view the attached recruitment profile which is a summary of the detailed Job Description and Person Specification for the full personal attributes we require for the role. You will need to demonstrate these throughout the recruitment process.
It takes all types of people to deliver the kind of service that saves and improves lives. At NHS Blood and Transplant, you’ll join a team of more than 6,000 people who are making a genuine difference to communities, families, friends, relatives and more across the UK. We play a unique and special role in the NHS by helping people do something extraordinary- donate blood, blood products, organs, tissues, or stem cells to save someone in need.
Our three core values are what set us apart. They guide and inspire everything we do.
By being caring, expertly meeting the needs of our patients and our people, and accepting nothing less than the best quality, we can do extraordinary work and help our people to do something extraordinary in their career, too. Three small words, one big difference - Caring, Expert and Quality. Together we'll save and improve more lives than ever.
You will join us on our journey to create an inclusive workplace and aim to reflect the diverse communities we work with, and we positively encourage applications from all sectors of the community.
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Hybrid working arrangements because NHSBT works nationally, we’re able to offer hybrid working options that give you more flexibility to balance work with life. Currently, work in your base office (Colindale or Tooting, which ever is closest) or on location is two days per week, but may change with business requirements.
- Flexible working options we promote flexible working where the role allows. We’re happy to discuss what flexibility might look like for you.
- Generous annual leave - 27 days annual leave (pro rata for part-time) plus Bank Holidays, increasing to 29 days after 5 years’ service and to 33 days after 10 years.
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Inclusive pension scheme - the NHS Pension Scheme is a defined benefit scheme (not dependent on investment returns). Further details and outline of benefits can be found at: http://www.nhsbsa.nhs.uk/information-about-nhs-pensions
- Supportive learning culture - we’ve fostered a culture of continuous learning where colleagues are well-led, engaged, and encouraged to grow. We support you in reaching your full potential, both in your current role and future career. Our Thrive program embodies our commitment to learning and development, offering a wide range of activities to support your personal and professional growth. It’s open to everyone at NHSBT, ensuring you have the resources to succeed and shine in your role.
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Health and wellbeing support we offer confidential services including occupational health, employee assistance programme, and wellbeing resources. Our support is available to all colleagues and we endeavour to provide tailored workplace adjustments where possible.
As a Disability Confident Employer, we welcome applications from disabled candidates. We will talk with you to explore any adjustments that may help you during the recruitment process.
You can find more information about accessibility, our culture, and how we support applicants on the NHSBT Careers website:
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Read about our application process
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Learn more about our culture at NHSBT
To learn more, please see the job description and person specification. These can be accessed via the link below, or by clicking ‘Apply’ if you are viewing this advert on another site.
This vacancy will close at 23:59pm on Monday 1 September, however this vacancy may close sooner than the advertised deadline if we receive a high volume of applications so please apply quickly.
Interviews are anticipated to be held on the week commencing 14 September 2026, subject to confirmation.
For informal enquiries please contact Joanne Marlor, Social Media Manager at [email protected].
