About the Role:
Sheffield is built on rich heritage and bold innovation, and at Central Valley Advancement & Partnership Association, we apply that same spirit to how we tell stories. We build impactful brand narratives and high-reaching campaign strategies that make noise in the media and connect directly with communities. We believe that public relations and social media shouldn't be passive—they should drive real, measurable engagement. We are looking for a Digital PR & Social Media Manager who can take full ownership of our brand's external voice. You aren't just scheduling posts or writing standard press releases; you are crafting viral angles and securing high-tier media authority. You will lead our digital outreach efforts, bridging the gap between strategic PR pitching and dynamic social content creation. You are the ultimate storyteller in a room full of data, trends, and campaigns.
Why Work With Us?
- The Environment: Our office is situated in the heart of Sheffield's vibrant community. We value a workspace that inspires collaboration—think open-plan layouts, lively brainstorming spaces, and a energetic team culture.
- PR Autonomy: We don't need you to convince us that digital visibility matters. We know it does. You will have creative freedom and the backing to execute innovative, headline-grabbing campaigns from Day 1.
- Modern Tooling: We equip you with industry-leading media databases, monitoring tools, and social analytics platforms so you can pitch with precision and track real impact.
- Growth: You will have access to continuous learning, industry events, and workshops to keep your PR and digital marketing skills sharp.
Key Responsibilities:
- Campaign Strategy & Execution: Lead end-to-end Digital PR and social campaigns from ideation and press writing to journalist pitching and media launch.
- Media Relations & Outreach: Build and nurture relationships with journalists, editors, bloggers, and influencers to earn high-authority coverage and backlinks.
- Social Channel Ownership: Curate, schedule, and grow our presence across platforms (LinkedIn, X, Instagram, Facebook) with high-converting, native content.
- Data-Driven Analysis: Don't just guess. Monitor campaign metrics, backlink profiles, and social engagement to refine strategies and maximize reach.
- Cross-Functional Collaboration: Partner with internal teams and partners to align digital PR campaigns with broader association goals and events.
What We Are Looking For:
- Experience: 3+ years in Digital PR, Social Media Management, or a hybrid agency/in-house communications role.
- Portfolio: A portfolio or track record of earned media coverage is non-negotiable. Show us the pitch angle, the coverage secured, and the engagement created.
- Skillset: Strong mastery of media databases, press release copywriting, trend-jacking, and social channel management.
- Communication: Exceptional written and verbal communication skills in English, with the confidence to pitch journalists and present ideas clearly.
- Mindset: You are proactive and adaptable. You know how to spot a news opportunity instantly and turn key trends into brand wins.
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Company pension
- Flexitime
- Paid volunteer time
Work Location: Hybrid remote in Sheffield S9 1WL
