Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Senior Marketing Manager UK, IR, Benelux & Nordics, you’ll be part of the Marketing team working closely with brilliant people across the business and reporting into General Manager (UK, Nordics & Benelux). You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
Lead the UK, Ireland, Benelux and Nordics marketing function to deliver consumer-centric strategies that drive brand equity, consumer acquisition, retention and commercial performance in the home market of Dr. Martens. This role sets the benchmark for marketing excellence across EMEA, ensuring London remains a key city focus and a global brand beacon. You will design and execute integrated marketing plans across all channels—digital, retail, wholesale, PR, social, media and community—while optimising spend and performance against strategic KPIs and leading a team.
CORE ACCOUNTABILITIES
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Develop and execute the UK & IR marketing strategy aligned with global brand frameworks and regional priorities, ensuring local relevance and consumer-first execution.
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Lead integrated marketing campaigns across paid, owned, and earned channels, driving awareness, consideration, and conversion among target consumer segments.
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Champion London as a global brand city, delivering high-impact activations and partnerships that reinforce Dr. Martens’ positioning in Alternative Craft and premium footwear.
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Manage and optimise the marketing budget to maximise ROI, balancing brand-building and performance marketing activities within agreed guardrails.
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Leverage consumer and market insights to inform marketing decisions, ensuring strategies are data-driven and grounded in consumer behaviour.
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Collaborate cross-functionally with E-commerce, DTC, Wholesale, Global brand function and Merchandising teams to ensure consistent brand storytelling and activation across all channels.
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Drive digital-first marketing execution, including paid media, social, influencer, and CRM initiatives, to increase engagement and purchase frequency.
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Ensure best-in-class retail marketing activations, including visual merchandising, in-store storytelling, and local partnerships.
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Monitor and report on marketing performance, linking activity to strategic KPIs such as brand awareness, consideration, brand equity, NPS, conversion, and new customer acquisition.
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Lead, coach, and develop the UK marketing team, fostering a culture of creativity, accountability, and consumer obsession.
KEY SKILLS & CAPABILITIES
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Consumer-Centric Mindset – Deep understanding of consumer behaviour and ability to translate insights into impactful marketing strategies.
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Strategic Leadership – Proven ability to design and deliver marketing strategies that balance brand building with commercial performance.
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Digital Expertise – Strong experience in digital marketing, paid media, social, influencer engagement, and CRM.
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Commercial Acumen – Ability to link marketing activity to business KPIs, manage budgets, and optimise ROI.
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Brand Storytelling – Skilled in creating compelling narratives that reinforce premium positioning and resonate with diverse audiences.
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Data-Driven Decision Making – Proficiency in using analytics and insights to inform strategy and measure impact.
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Collaboration & Influence – Ability to engage and align stakeholders across functions and markets.
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Agility & Innovation – Comfortable testing, learning, and adapting strategies in a fast-paced environment.
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Leadership & Team Development – Experience in building and motivating high-performing teams.
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Local Language Skills – Fluency in English; additional European languages advantageous
WHAT’S IN IT FOR YOU?
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Hybrid working- 3 days in office
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Welcome to the family free pair of Docs
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65% off all Docs
READY TO FILL YOUR BOOTS?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality — we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
