Campaign Lead
Purpose
The Domain Campaign Lead drives growth for Roke within a defined capability domain (e.g., Resilient Navigation and Tracking, Cyber and Secure Communications) by leading an integrated, cross-functional campaign that aligns customer needs, organisational capability, and market engagement.
There are 2 positions available
- Campaign Manager - Resilient Navigation and Tracking
- Campaign Manager - Cyber and Secure Communications
These roles combines domain authority with campaign leadership—setting strategic direction, orchestrating cross-functional teams, and delivering measurable growth outcomes. Operating through influence rather than hierarchy, the Domain Campaign Lead is accountable for how the organisation defines, positions, and delivers within the domain.
Key Responsibilities
Strategic Leadership
- Own the end-to-end domain campaign: strategy, priorities, trade-offs, and outcomes
- Develop and maintain a multi-year campaign strategy aligned to corporate growth objectives
- Identify and prioritise target customers, segments, and opportunities
- Act as the escalation point for domain-related decisions and conflicts
- Provide strategic guidance to senior stakeholders on direction and investment priorities
Domain Expertise
- Serve as the recognised organisational authority for the domain
- Maintain deep, evidence-based understanding of customer missions, operational challenges, capability gaps, and emerging needs
- Synthesise insight from account teams, product, product marketing, engineering, CTO, and external sources into a coherent strategic view
- Represent the domain credibly to internal and external audiences
Cross-Functional Coordination
- Lead a virtual team spanning account teams, marketing, product management, CTO, services, and technical specialists
- Define roles, align priorities, and ensure coordinated execution across functions
- Drive collaboration across organisational boundaries, resolving conflicts and removing barriers
- Integrate contributions into a clear, executable campaign plan
Capability and Solution Development
- Understand Roke's products, services, and technical capabilities relevant to the domain
- Frame integrated solutions by drawing together expertise from product, engineering, and delivery teams
- Support account teams in aligning capabilities to customer missions
- Translate domain insight into implications for product roadmaps and technology investment
- Identify capability gaps and help shape investment priorities
Market Engagement and Growth
- Ensure domain narrative and positioning are clear, consistent, and grounded in customer reality
- Work with Marketing on customer needs, value creation, GTM strategy and activation plan to ensure coherent and aligned execution.
- Shape customer demand and influence future requirements
- Enable account teams to identify and progress opportunities aligned to campaign priorities
- Support strategic pursuits where domain leadership adds value
Key Outcomes
- Cross-functional teams aligned around a shared campaign strategy
- Recognition as the internal authority and leader for the domain
- Domain insight directly informing product, capability, and investment decisions
- Increased pipeline and strategic opportunities shaped through the campaign
- Coherent, credible organisational positioning within the domain
- Contribution to business growth objectives and long-term market position
Requirements
Domain Expertise
- Deep knowledge of a relevant domain, including customer missions, operational challenges, and emerging needs
Leadership and Influence
- Proven ability to lead cross-functional teams and deliver outcomes through influence
- Experience shaping strategy in complex, multi-stakeholder environments
- Comfortable operating in ambiguity and making decisions with incomplete information
Commercial and Strategic Acumen
- Strong understanding of growth drivers in long sales-cycle environments
- Experience in customer engagement, opportunity shaping, and market development
- Ability to translate insight into strategic direction and investment priorities
Communication and Collaboration
- Excellent stakeholder management, negotiation, and influencing skills
- Strong presentation and facilitation abilities
- Capacity to integrate diverse inputs into clear, actionable plans
