Brand & Marketing Executive
Build Trust. Inspire Confidence. Change Lives
This isn't simply another marketing role.
Some people create social media posts.
Some people manage websites.
Others build trusted brands that help people find the answers they need at one of the most important moments in their lives.
At Access Care, we believe exceptional live-in care begins long before a professional carer walks through a client's front door. It begins with a family searching for answers. It begins with discovering a company they can trust. It begins with inspiring confidence from the very first interaction.
That's where you come in.
As our Brand & Marketing Executive, you'll play a pivotal role in helping more families discover Access Care. From our website and search engine optimisation to public relations, advertising, printed literature, email marketing, social media and community engagement, you'll help shape how families, professional advisers and carers experience our brand. Working closely with our CEO and senior leadership team, you'll help bring ideas to life, strengthen our reputation and ensure every interaction reflects the warmth, professionalism and trust for which Access Care has become known.
Role Snapshot
Location: The Old Police House, Stockbridge, Hampshire
Contract: Full-time, Permanent
Working Hours: Monday to Friday, 9.00am–5.00pm, together with participation in our shared out-of-hours telephone rota. The rota is shared across the team and typically requires one week of cover in every eight to twelve weeks, depending on staffing levels.
Salary: Circa £30,000–£32,000 (depending on experience)
Application Deadline: Friday 14th August 2026
Why Access Care?
Access Care is proudly independent and family-run, combining the warmth and agility of a close-knit business with the standards and ambition of a nationwide organisation.
We have been introducing exceptional professional live-in carers to private households across the UK since 1994.
We've spent more than thirty years building a reputation that families, carers and professional advisers’ trust. We don't chase volume. We don't believe people are numbers. We believe every family deserves thoughtful guidance, and every professional live-in carer deserves to feel respected, valued and professionally represented.
Our standards are high because the decisions we help families make genuinely change lives.
We're proud of what we've built, but we're even more excited about where we're heading.
You'll work directly with our CEO, playing an active role in shaping the future of one of the UK's most respected live-in care brands. This is an opportunity to make a genuine impact, contribute ideas and see your work influence the direction of the business every day.
The Way We Work
Relationships always come before transactions.
· We tell the truth, even when the conversation is difficult.
· We notice the details because they matter.
· We take ownership.
· We work hard.
· We support each other.
· We continually look for better ways to do things.
· We're ambitious without losing our kindness, professional without losing our personality, and we celebrate success together because no one achieves it alone.
Above all, we care.
Not because it's written on the wall, but because it's simply who we are.
What Success Looks Like
Six months into the role, you'll have:
- Become a trusted member of the Access Care team, with a deep understanding of our values, services and brand.
- Taken ownership of our marketing activity, confidently managing projects across both digital and traditional channels.
- Strengthened the Access Care brand, ensuring every touchpoint reflects the professionalism, warmth and trust for which we are known.
- Enhanced our website, improving both the user experience and our visibility within search engines.
- Delivered engaging campaigns across email, social media, public relations and printed literature, helping more families discover Access Care.
- Worked closely with colleagues across the business to bring new ideas, campaigns and initiatives to life.
- Used data and insight to continually refine our marketing activity, improving performance and return on investment.
- Contributed to the continued growth of the business by increasing high-quality enquiries, strengthening brand awareness and supporting new client introductions.
- Identified opportunities to improve how we communicate with families, carers and professional advisers, continually enhancing the Access Care experience.
- Become a valued and trusted member of our leadership team, recognised for your creativity, commercial awareness, initiative and ability to turn ideas into meaningful results.
As our Brand & Marketing Executive, you'll take ownership of the Access Care brand across every touchpoint, helping more families discover our services, strengthening our reputation and ensuring every interaction reflects the warmth, professionalism and trust for which we are known.
Brand Management
- Become a guardian of the Access Care brand, ensuring consistency across all marketing and communications.
- Help develop and strengthen our brand identity across digital and printed materials.
- Ensure every touchpoint reflects the professionalism, warmth and attention to detail that define Access Care.
- Protect our tone of voice and maintain exceptionally high standards across all written content.
Website, SEO & Digital Marketing
- Take ownership of the ongoing development and optimisation of the Access Care website.
- Improve our visibility through search engine optimisation (SEO), identifying opportunities to increase organic traffic.
- Assist with the management and optimisation of Google Ads campaigns.
- Monitor website performance and user behaviour, making continual improvements to enhance enquiry generation and user experience.
- Use analytics and reporting to measure performance and identify opportunities for improvement.
Content & Communications
- Create engaging written content for our website, Knowledge Centre, email marketing, social media and printed literature.
- Help produce guides, brochures, case studies, newsletters and other resources that educate and inspire families.
- Ensure all content reflects Access Care's brand values and exceptional standards.
- Support the ongoing development of our growing library of educational resources.
Email Marketing & CRM
- Manage and develop our Klaviyo email marketing activity.
- Build campaigns, automations and customer journeys that nurture relationships with families, carers and professional advisers.
- Monitor campaign performance, continually testing and refining content to improve engagement and enquiry generation.
- Maintain the quality and integrity of marketing data within our CRM.
Public Relations, Events & Community Engagement
- Help coordinate PR opportunities, media coverage and brand partnerships.
- Support the planning and delivery of exhibitions, networking events, community initiatives and office events.
- Develop marketing materials that enhance Access Care's presence within local communities and professional networks.
- Identify opportunities to increase brand awareness through creative marketing initiatives.
Creative Projects
- Coordinate photography, videography and design projects.
- Work with external suppliers where required, ensuring all creative work reflects our brand standards.
- Help develop new printed literature, promotional materials and branded resources.
- Support the publication and promotion of Access Care's guides, books and educational content.
- Help plan and coordinate photography and video content that brings the Access Care brand to life.
Collaboration & Business Growth
- Work closely with the CEO and colleagues across every department to bring new ideas and campaigns to life.
- Support recruitment, business development and customer service initiatives through effective marketing.
- Identify opportunities to strengthen the Access Care brand and improve the customer journey.
- Contribute fresh ideas that help drive the continued growth of the business.
Performance & Continuous Improvement
- Monitor marketing activity using data, insight and reporting.
- Measure campaign performance and return on investment across all marketing channels.
- Recommend improvements based on evidence, creativity and commercial awareness.
- Keep up to date with developments in marketing, technology and the care sector, bringing new ideas back to the business.
- Explore emerging technologies, including artificial intelligence, identifying practical ways they can improve efficiency, creativity and marketing performance.
About You
The people who thrive at Access Care genuinely care about doing exceptional work. They take pride in every detail, enjoy finding better ways of doing things and understand that every interaction helps shape our reputation.
They are curious, creative and commercially aware. They think strategically whilst never losing sight of the small details that make a lasting impression. Above all, they take ownership, embrace responsibility and are passionate about building a brand that families can trust.
You'll be someone who:
- Takes genuine pride in producing work of an exceptionally high standard.
- Is an excellent communicator with outstanding written and verbal communication skills.
- Has a natural eye for detail and understands that consistency builds trust.
- Is highly organised and able to manage multiple projects simultaneously.
- Enjoys writing and can communicate complex subjects in a clear, engaging and approachable way.
- Is creative, curious and always looking for new ideas and opportunities.
- Thinks commercially and enjoys measuring what works and continually improving performance.
- Is confident using technology and enjoys learning new systems, platforms and marketing techniques.
- Takes ownership of projects, follows them through and delivers on commitments.
- Thrives working both independently and collaboratively as part of a close-knit team.
- Brings energy, enthusiasm and a positive, can-do attitude to everything they do.
- Shares our passion for helping families make informed decisions about live-in care.
Skills & Experience
To succeed in this role, you'll ideally have:
· Previous experience in a marketing, brand, communications or digital marketing role.
· Excellent written and verbal communication skills, with the ability to write engaging, accurate and persuasive content.
· Experience managing websites, digital marketing campaigns or marketing projects.
· A good understanding of search engine optimisation (SEO), email marketing and social media marketing.
· Strong organisational skills with the ability to manage multiple projects and competing priorities.
· Excellent attention to detail and a commitment to producing work of an exceptionally high standard.
· Strong IT skills, including Microsoft Office, together with the confidence to learn new systems and technologies quickly.
· Experience using platforms such as Shopify, Klaviyo, Google Analytics, Google Ads, Adobe InDesign, Canva, Asana and Google Workspace would be advantageous, although full training will be provided.
· A naturally curious mindset, with a willingness to keep learning and stay up to date with developments in marketing, technology and artificial intelligence.
· A full UK driving licence would be advantageous.
Salary & Benefits
Salary: Circa £30,000–£32,000 (depending on experience)
In return, you'll be joining a friendly, ambitious and supportive team where your contribution genuinely matters.
We offer:
· 22 days' annual leave, plus Bank Holidays, increasing with length of service to 25 days.
· An extra day's annual leave to celebrate your birthday.
· Complimentary Lifestyle Card membership, providing access to over 5,000 discounts locally, nationally and online.
· 30% staff discount at O&P Stockbridge.
· 30% Friends & Family discount on Access Care agency fees.
· Company pension scheme (subject to eligibility).
· Ongoing training and professional development.
· A beautiful working environment in the heart of Stockbridge, with independent cafés, shops and riverside walks just outside the door.
· Free parking, just a short walk from the office.
· Uniform provided.
· Team socials and company events throughout the year.
· A collaborative working environment where your ideas are welcomed and valued.
· Genuine opportunities for career progression within a growing business.
Location & Hours
Based at our office on the high street of in the beautiful riverside town of Stockbridge, Hampshire.
This is a full-time, permanent, office-based position.
Working Hours:
· Monday to Friday, 9.00am–5.00pm
- Participation in our shared out-of-hours telephone rota, which is shared across the team and typically amounts to one week in every twelve.
- Additional hours may occasionally be required to support company events or client requirements.
Training & Development
You'll receive comprehensive training and ongoing support to help you succeed in your role.
As our business continues to grow, you'll have opportunities to develop your expertise, broaden your responsibilities and progress your career within Access Care.
Recruitment Process
If you believe you'd be a great fit for Access Care, we'd love to hear from you.
Please send your CV together with a covering letter explaining:
- Why this role appeals to you.
- Why you believe you'd be a great fit for Access Care.
- What experience, qualities and values you would bring to our team.
Please send your application to:
CEO & Head of Business Development, Sales & Marketing
Tiggy Bradshaw[email protected]
Our recruitment process is straightforward:
1. Submit your application.
2. If we feel there's a good match, we'll invite you for an initial interview.
3. Successful candidates will then be invited to a second-stage interview before a final decision is made.
Applications close on Friday 14th August 2026. We review applications as they are received, so if this role feels like the right fit, we'd encourage you to apply as soon as possible.
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
Work Location: In person
