Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies.
We combine meaningful attitudinal and behavioural data with deep expertise and analytics to help clients understand people and inspire growth.
Marketing Mix Modelling Director – Analytics UK
We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team.
This is an opportunity to take ownership of high-impact client programmes, applying your expertise to shape how leading brands measure and optimise marketing performance.
You will act as the central driver of projects; defining analytical approach, shaping inputs into modelling, interpreting outputs, and translating these into clear, commercially relevant recommendations.
Working closely with clients and collaborating with cross-functional teams across our globally distributed delivery model, you will bridge data, modelling, and business context to ensure high-quality, impactful outcomes. This is a hands-on role combining strong client partnership skills with analytical delivery, requiring a high degree of ownership and autonomy.
Ensure modelling inputs and outputs are robust by reviewing, shaping, and challenging data, assumptions and results to support credible decision making
Coordinate cross-functional teams across a globally distributed delivery model, ensuring alignment between data, modelling, and client priorities throughout delivery
Ideal skills and experience
Experience working with media and sales data, with the confidence to review, challenge, and shape inputs and outputs to ensure robust modelling outcomes
Strong understanding of marketing effectiveness and measurement, with experience across sectors such as FMCG, Retail, Financial Services or Media
Location
London, South Bank CentralUnited Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
