Kubix Digital is looking for a Paid Ads Specialist to manage and optimise digital advertising campaigns across platforms including Google Ads and Meta Ads.
You’ll be responsible for planning campaigns, monitoring performance, identifying opportunities for improvement and using data to increase the efficiency and return on advertising spend.
This role would suit someone who is analytical, commercially minded and comfortable working independently across paid media campaigns.
Key responsibilities
- Set up, manage and optimise Google Ads and Meta Ads campaigns
- Conduct keyword research and develop effective campaign structures
- Manage budgets, bids, targeting, audiences and campaign settings
- Monitor key performance metrics including CPC, CTR, CPA, conversion rate and ROAS
- Analyse campaign performance and identify opportunities to improve results
- Use Google Analytics and Google Tag Manager to support conversion tracking and performance analysis
- Review search terms and implement negative keywords where appropriate
- Test different ad copy, audiences, campaigns and landing pages
- Work with creative and marketing teams on paid advertising assets
- Prepare regular campaign performance reports and communicate key insights
- Keep up to date with changes to Google Ads, Meta Ads and the wider paid media industry
Requirements
- Practical experience managing Google Ads campaigns
- Good understanding of PPC principles and paid search optimisation
- Experience with Meta Ads / Facebook Advertising
- Understanding of campaign targeting, bidding strategies and budget management
- Experience using Google Analytics (GA4) and/or Google Tag Manager
- Strong analytical and problem-solving skills
- Ability to interpret campaign data and turn insights into actionable recommendations
- Good understanding of conversion tracking and performance measurement
- Strong written and verbal communication skills
- Ability to manage tasks independently and meet deadlines
Desirable
- Google Ads certification
- Experience with Google Merchant Center or Shopping campaigns
- Experience with Performance Max
- Experience with Microsoft Ads, LinkedIn Ads or TikTok Ads
- Basic understanding of SEO and landing-page optimisation
What you’ll be doing
You’ll have a hands-on role in managing paid advertising campaigns and will be expected to make decisions based on campaign data rather than simply monitoring performance.
The focus will be on improving campaign efficiency, generating quality traffic and conversions, and helping the business achieve measurable growth through paid media.
To apply: Please submit your CV along with a brief overview of your experience managing paid advertising campaigns.
Pay: £30,000.00-£35,000.00 per year
Work Location: Remote
