Marketing & Sales Manager
Companies/Brands: Mobile Tyre Surgeons (MTS), G Force, Ash Road Service Centre, TJ’s and BeaconRole: Marketing & Sales ManagerReporting to: Managing DirectorLocation: Multi-site / Field BasedWorking Pattern: Full-time, including weekend availabilityTravel: Regular travel between branches, customers and prospective business clientsDriving Licence: Full UK driving licence required
About the Group
We are a growing automotive group operating across multiple locations and brands, including Mobile Tyre Surgeons (MTS), G Force, Ash Road Service Centre, TJ’s and Beacon.
Our businesses provide a broad range of automotive services, including mobile tyre fitting, tyres, MOT testing, servicing, mechanical repairs, diagnostics and other vehicle-related services.
As the group continues to expand, we are looking for a commercially driven Marketing & Sales Manager who can help increase sales, develop new B2B relationships, strengthen our marketing presence and work closely with the Managing Director to identify new opportunities across the group.
The Role
This is not a purely office-based marketing position.
The successful candidate will be expected to spend significant time on the road, visiting our branches, meeting customers, approaching prospective B2B clients and understanding how each part of the business operates.
You will report directly to the Managing Director and will play an important role in developing and implementing the group’s sales and marketing strategy.
The position requires someone who is commercially minded, confident speaking to businesses, comfortable working independently and willing to get involved in different areas of the operation when required.
Key Responsibilities
B2B Sales & Business Development
A major focus of the role will be generating new commercial business for the group.
You will be expected to:
- Identify and approach new B2B customers.
- Develop relationships with fleet operators, logistics companies, taxi and private hire businesses, dealerships, bodyshops, vehicle rental companies, delivery businesses and other organisations operating vehicle fleets.
- Arrange meetings and visit prospective customers in person.
- Present the group’s services and develop suitable commercial packages.
- Generate leads through telephone, email, LinkedIn, networking and face-to-face visits.
- Follow up enquiries and convert opportunities into active accounts.
- Maintain relationships with existing commercial customers and identify opportunities to increase their spending across the group.
- Look for cross-selling opportunities between MTS, G Force, Ash Road, TJ’s and Beacon.
- Develop partnerships and referral relationships with other automotive businesses.
- Maintain an organised sales pipeline and provide regular updates to the Managing Director.
- Work towards agreed sales, revenue and customer-acquisition targets.
Field-Based Market Development
The successful candidate must be prepared to regularly travel and spend time outside the office.
This will include:
- Visiting our different branches and understanding how each location operates.
- Spending time with operational teams to understand our services, pricing and customer journey.
- Accompanying mobile operations where appropriate to better understand how MTS works in real-world situations.
- Visiting businesses and industrial estates to identify potential commercial customers.
- Understanding competitors operating around each branch.
- Identifying local opportunities for increasing MOT, servicing, tyre and repair bookings.
- Looking for new areas and markets where the group could expand its services.
- Reporting opportunities, customer feedback and competitor activity directly to the Managing Director.
We believe that understanding the business first-hand is essential to being able to market and sell it effectively.
Marketing & Social Media
The Marketing & Sales Manager will also help develop the group’s online presence.
Responsibilities will include:
- Assisting with the social media strategy across the different businesses.
- Helping plan content for platforms including Facebook, Instagram, TikTok and LinkedIn.
- Working with staff, content creators, photographers, videographers or external marketing agencies where required.
- Identifying interesting content opportunities across branches and mobile operations.
- Promoting offers, services, new locations and business developments.
- Supporting campaigns designed to generate enquiries and bookings.
- Helping maintain consistent branding and messaging across the group.
- Monitoring customer engagement and identifying opportunities to improve our digital presence.
- Supporting Google, social media and other digital marketing campaigns where required.
The candidate does not necessarily need to personally create every piece of content but must understand what content should be produced, why it is being produced and how it contributes to business growth.
Understanding the Business
The role requires someone willing to learn the wider operation rather than focusing solely on marketing.
You will be expected to develop a strong understanding of:
- Mobile tyre fitting and roadside operations
- Tyre sales and fitting
- MOT testing
- Vehicle servicing
- Mechanical repairs
- Diagnostics
- Customer service
- Workshop operations
- Fleet and commercial accounts
- Pricing and competitor activity
- Day-to-day branch operations
This knowledge will allow you to represent the businesses professionally when speaking with prospective customers and commercial partners.
Administration & Management Support
As this is a hands-on management role reporting directly to the Managing Director, you will also be expected to assist with administrative and organisational work where required.
This may include:
- Preparing sales reports and management updates.
- Maintaining customer and prospect databases.
- Preparing quotations and commercial proposals.
- Following up outstanding enquiries.
- Helping coordinate meetings and appointments.
- Preparing presentations and marketing material.
- Assisting with correspondence and general administration.
- Supporting the Managing Director with business-related projects.
- Helping coordinate activities between different branches.
- Assisting with new site launches, promotions or business initiatives.
The successful candidate must therefore be comfortable working across sales, marketing, administration and operations rather than viewing these as completely separate functions.
Candidate Requirements
Essential
- Previous experience in sales, business development, marketing or account management.
- Strong confidence in approaching and communicating with businesses.
- Ability to generate leads and develop new commercial relationships.
- Good understanding of social media and digital marketing.
- Strong written and verbal communication skills.
- Commercially minded with the ability to identify opportunities.
- Good organisational and administrative skills.
- Comfortable working independently and managing multiple priorities.
- Willingness to travel regularly between locations and meet customers.
- Full UK driving licence.
- Professional and presentable when representing the group.
- Flexible attitude towards working hours.
- Weekend availability when required.
- Comfortable reporting directly to and working closely with the Managing Director.
Desirable
Experience within any of the following would be advantageous:
- Automotive industry
- Tyres or mobile tyre fitting
- Garages / MOT centres
- Fleet management
- Vehicle rental
- Logistics or transport
- B2B automotive sales
- Digital marketing
- Google Ads / Meta advertising
- CRM or sales pipeline management
Automotive experience is beneficial but not essential for the right candidate who demonstrates strong commercial ability and a willingness to learn the industry.
Personal Attributes
We are looking for someone who is:
Proactive – You should actively look for opportunities rather than wait for instructions.
Commercially driven – You should understand that marketing activity ultimately needs to contribute towards enquiries, customers and revenue.
Confident – You must be comfortable walking into businesses, introducing yourself and developing relationships.
Hands-on – This role will involve visiting garages, workshops, customers and mobile operations rather than working exclusively from a desk.
Organised – You will be dealing with multiple businesses, locations, campaigns and opportunities simultaneously.
Adaptable – Priorities can change quickly within a growing group of businesses.
Accountable – You will work closely with and report directly to the Managing Director and will be expected to take ownership of agreed objectives.
Key Performance Areas
Performance within the role will primarily be assessed through:
- New B2B accounts generated
- B2B revenue growth
- Quality and value of the sales pipeline
- Customer retention and account development
- Number of productive business meetings and visits
- Lead generation and conversion
- Growth in enquiries across the group’s businesses
- Effectiveness of marketing campaigns
- Social media growth and engagement
- Identification of new commercial opportunities
- Contribution towards the overall growth of the group
What We Offer
This is an opportunity to join a growing automotive group and work directly alongside the Managing Director, gaining exposure to several established businesses and different areas of the automotive industry.
The successful candidate will have considerable scope to develop the position and take increasing responsibility as the group expands.
For an ambitious individual, the role provides an opportunity to develop experience across sales, marketing, business development, operations and senior management, rather than being restricted to one department.
We are particularly interested in candidates who want to build something long-term and who are motivated by seeing the direct commercial results of their work.
Pay: £36,000.00-£45,000.00 per year
Benefits:
Work Location: On the road
