Values are extremely important to our culture and success at FullFibre...
We are Customer Centric . Our customers are at the centre of everything we do. We value, serve, and support our customers with care and dedication.
We are Collaborative. We prioritise effective communication, cooperation, and collaboration. We work as one team and celebrate our shared success.
We are Proud. Proud of the work we do and how we do it; with integrity, pride, confidence, and respect
We are Agile . We embrace change. We are innovative, forward thinking and adapt quickly to fast-moving situations and opportunities. We are continuously improving
The main purpose of your role as our Head of Marketing is to lead and accelerate our Marketing Team, you'll proactively engage with the entire leadership group taking responsibility for the strategic direction of Zzoomm’s annual marketing plan. The creation, management and delivery of the annual growth plans which aligns with business acquisition, product and revenue objectives.
Ideal Profile...
What we are looking for in a candidate!
- A motivator: you’ll be motivated to meet goals and remain determined to achieve.
- A socialiser : you’ll adapt your behaviour to develop effective relationships, energised by social interaction
- A self-starter: you’ll be proactive taking pride and ownership in your work.
- A composed operator: you’ll cope well in pressurised situations, maintaining resilience whilst managing setbacks effectively.
Effective in the following areas:
- Written and verbal communication skills and a strong competence in the use of IT systems
- Strategic thinking and problem-solving abilities.
- Superior interpersonal and organisational skills.
- Confidence to use initiative.
- A positive and approachable manner.
- Good time management skills and the ability to prioritise.
- Excellent communication and presentation skills.
- Adaptability to change.
- Willingness to embrace new ideas and processes.
- Interest in developing your own skills and knowledge.
- The ability to be challenged on your advice and to accept criticism.
- Able to make quick but rational decisions when working under pressure
- Educated to degree standard, ideally a bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
- Minimum 10 years’ experience in a marketing role.
- Minimum 5 years’ experience in a management role.
Desirable skills, knowledge, experience...
- The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Dot Digital, Mailchimp, Hootsuite, Sprout Social, Google Business Tools, including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo.
- Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations
Our Marketing teams' work style is hybrid, which involves spending time at one of our offices several times a month, you would be required to travel if you are successful in this role.
Your key responsibilities as our Head of Marketing will be...
- Responsibility for the strategic direction of Zzoomm’s annual marketing plan
- Responsible for achieving Digital acquisition trading results across the website and third parties (i.e. Affiliates)
- Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
- Creation, management and delivery of the annual marketing plan that aligns with business acquisition, product, customer retention and revenue objectives. Focusing on growing audiences and the uptake for products and services.
- Ensuring marketing costs are in line with budget expectations each month
- Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.
- Own agency relationships
- Support the CCO on commercial aspects of the business
- Develop product & pricing models in conjunction with the Commercial Team leadership
- Create and oversee the marketing campaign process, from the insight to creative, from production to distribution across all available media channels including PR
- Manage the design and production of promotional materials, such as digital off-site, websites, Direct Mail, leaflets, outdoor and brochures.
- Oversee the company’s attendance at events, such as local shows and festivals that will drive awareness, consideration and purchase
- Measure the success of marketing programs to determine the most effective means of driving sales
- Oversee content creation across all collateral
- Work collaboratively with Sales, Engineering and Operations to ensure effective delivery and support of products and services
- Research and analyse market trends and competitors to ensure that we stay ahead of the game
- Keep abreast of latest developments within the broadband and wider telecommunications sector
- Monitor macro/micro economic impact and make appropriate recommendations
- Collaborate with department stakeholders to implement system changes and processes to enhance the capability of the business
- Interpret and understand data to create insights
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
- Creating weekly/monthly/ad hoc reports for the executive team
- Identifying ways to grow the marketing department and secure resources, sourcing talent to ensure the curation and retention of specialist skill sets across your teams
- Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
Company Benefits...
- Competitive base salary dependent on experience/qualifications
- 25 days’ paid holiday plus bank holidays
- A day off for your birthday
- Pension Scheme
- Life assurance
- Private BUPA Healthcare
- £500 Employee Referral Scheme
- Enhanced family friendly policies
- Zzoomm Employee broadband perks inc family & friends
- Working with us, you will learn new skills on the job, diversify your abilities and enjoy building a new future for the UK’s broadband network.
FullFibre provides you with the flexibility to work in a way that will help you grow and develop. As well as having clear responsibilities, you will get extensive training to help you develop, and you will be building a legacy here as we build the Full Fibre broadband network of the future.
