THE ÉNERGIE GROUP
Energie Fitness has been an innovator and a disruptor in the UK and Ireland fitness market for more than a decade. In an age dominated by faceless big box budget gyms, energie Fitness is building clubs for the future. Affordable fitness with personality, service and accessibility, reaching out to people of all ages and becoming the brand that breaks down the barriers of intimidation to everyone. Our workforce expects to ‘Take The Stage’ in our clubs. We look for passion, belief, energy and ambition. We want everyone to feel they belong in an energie Fitness movement that will change their lives.
énergie Fitness Ricky Hatton is an independently owned franchise club in Hyde, serving Hyde and the surrounding Tameside communities. We are a small team, which means every person here has a visible effect on how the club performs and how it feels to walk into.
Job Purpose
To grow and protect club membership revenue by generating a consistent flow of membership enquiries, converting those enquiries into sustainable memberships, and delivering marketing activity that keeps énergie Fitness Ricky Hatton visible, credible and talked about across its catchment.
Alongside this, to give every member and guest who comes through the door a welcome and a standard of service that makes them want to stay.
Key Accountabilities
- Generate a consistent flow of membership enquiries through outbound prospecting, local networking and community activity
- Convert enquiries into sustainable memberships, meeting or exceeding agreed monthly sales targets
- Plan and deliver the club's marketing activity across social media, email and SMS in line with the énergie brand
- Create original content that shows real members, real results and the atmosphere of the club
- Recover membership arrears through persistent, sensitive and compliant follow up
- Deliver a consistently excellent front of house experience for members and guests
- Resolve member questions and complaints at the first point of contact wherever possible
- Keep the club clean, safe, presentable and compliant throughout every shift
- Protect the reputation of the club and the énergie brand in everything published or said on its behalf
Responsibilities and Duties
Sales
- Work a defined daily and weekly outbound call plan covering new enquiries, unconverted leads, lapsed members, referrals and expired trials
- Follow the énergie sales process from first contact, through tour, to close, and record every enquiry, call and outcome accurately in ABC Gym Sales
- Book and conduct club tours, listening for what the prospect actually wants and presenting membership options clearly and confidently
- Ask every prospect and every member for referrals, and run structured referral campaigns
- Prospect outside the club: local businesses, colleges, community groups, events and high street canvassing
- Build corporate and community partnerships that open access to groups of potential members
- Follow up promptly on every enquiry from social media, the website, walk ins and the phone
- Report weekly on leads generated, tours booked, conversion rate and sales against target, using ABC Gym Sales reporting
Marketing
- Plan and maintain a rolling content calendar across the club's social media channels
- Create original content using the énergie brand kit, including short video, reels, stories, photography and written posts captured on the club floor
- Write and send email and SMS campaigns to prospects, members and lapsed members
- Deliver national énergie campaigns locally and adapt them for the Hyde audience
- Maintain the club's Google Business Profile and other local listings, and encourage and respond to online reviews
- Promote member results, transformations, classes and events, always with the member's permission
- Produce and distribute leaflets, posters and offers across the local catchment
- Track what works, including reach, engagement, enquiries generated and cost per lead, and use it to shape the next campaign
Member Management and Reception
- Welcome every member and visitor warmly, by name wherever possible
- Process joining, freezes, cancellations, upgrades and account queries accurately and promptly in Glofox
- Answer the phone, email inbox and social media messages within agreed response times
- Handle complaints calmly and constructively, resolving them where possible and escalating to the Club Manager where necessary
- Contact members in arrears, agree a route back to a live membership and follow the club's collections process through Glofox
- Follow up with absent and low attendance members to bring them back into the club
- Keep member, booking and attendance records accurate and up to date in Glofox, and keep prospect records clean in ABC Gym Sales
Club Operations, Administration and Health and Safety
- Complete opening and closing procedures, including securing the club at the end of an evening shift
- Carry out and record scheduled health and safety, cleaning and equipment checks
- Keep the gym floor, studio, changing rooms and reception clean, tidy and well presented throughout the shift
- Report faults, hazards and equipment issues promptly and follow them through to resolution
- Complete general club administration as directed by the Club Manager
- Act as a responsible keyholder during evening and weekend shifts
General and Club Responsibilities
- All employees have a general duty in law to take reasonable care for the health and safety of themselves and of other persons who may be affected by their acts or omissions.
- To understand and be committed to the Health and Safety Policy statement and be aware of his/her responsibility for key priorities.
- To handle member and prospect data lawfully and in line with UK GDPR, the club's data protection policy and recorded marketing consent.
- To demonstrate commitment and enthusiasm to promote the principle of Equality and Diversity in employment and service delivery.
- To do whatever it takes, within reason, to make the business successful
Pay: From £12.71 per hour
Work Location: In person
