️ Join Our Ride Nation Sales Team! ️
Got a passion for bikes and a talent for turning enquiries into riders? Ride Nation (part of 4th Dimension Innovation) is looking for a Sales Executive in Egham to deliver an outstanding, end-to-end customer journey — from that first "just looking" through to handing over the keys to their dream Honda.
Reporting to the Sales Manager / Dealer Principal, you'll own your enquiries from initial contact to post-sale follow-up, hitting your personal sales and finance targets while delivering a consistent, professional, Honda-standard buying experience. Every deal built right, every customer looked after, every handover one to remember — with genuine earning potential for those who deliver.
Main Duties
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Manage all enquiry types — telephone, email and walk-in — in line with dealership standards, responding to web leads within one working day and all new enquiries within 24 hours.
- Follow the Ride Nation 10-step sales process to maximise conversion, qualifying needs, presenting suitable products and confidently asking for the sale.
- Record all customer interactions accurately on Contact Online and maintain a fully managed daily diary with structured follow-ups.
- Offer and conduct test rides in line with dealership procedures and safety checks.
- Build and present structured deals (part exchange, finance and accessories) using the Honda configurator and approved sales tools.
- Achieve monthly sales, finance and profitability targets.
- Adhere strictly to FCA and Consumer Duty requirements in all finance conversations — issuing Initial Disclosure Documents (IDD) before finance quotations and completing Demands & Needs and product explanations.
- Maintain accurate, audit-ready deal files.
- Keep customers updated from order to delivery (48 hours after order, pre-delivery and post-handover), ensuring all preparation, paperwork and finance are complete ahead of a professional handover.
- Conduct post-sale follow-up to drive high CSI scores, positive reviews and survey completion.
- Create prompt, high-quality used bike adverts with strong descriptions and media.
Key Skills
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Proven sales ability, ideally within automotive or motorcycle retail.
- Strong communication, listening and interpersonal skills.
- A genuine understanding of finance products and regulatory requirements.
- Strong organisation, diary management and attention to detail.
- Confident IT user across CRM systems, Microsoft Office and digital platforms.
- A professional, enthusiastic and customer-focused approach.
Bonus Points For
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Experience in motorcycle or automotive retail sales.
- Familiarity with Honda systems, Contact Online, or dealership CRM tools.
- A track record of hitting sales and finance targets in an FCA-regulated environment.
Please note: this is an FCA Approved Person role, so the successful candidate will need to hold or be able to obtain FCA Approved Person status.
The Essentials
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Hours: 40 hours per week, worked across 5 days on a rota (Monday to Saturday)
- Salary: £25,397 basic, plus commission — with realistic on-target earnings (OTE) of £45,000–£55,000
- Location: Egham (on site)
- Contract: Full time
- Perks: Competitive company benefits, training & development opportunities, and an energetic, supportive team culture
