Marketing & Advertising Executive
Company Overview:
Humana Ltd. is an established, performance-driven marketing and advertising agency based in Doncaster. We specialise in delivering high-ROI digital campaigns that generate quality leads and drive measurable business growth for our clients across multiple sectors.
We combine sharp strategy, expert paid media execution, and continuous optimisation to help businesses scale efficiently.
Role Summary:
We are looking for a hands-on Marketing & Advertising Executive to take ownership of paid advertising performance across multiple client accounts while leading and developing a team of Marketing Advisors.
This is a remote role that combines campaign management with teamwork. You will personally manage key client campaigns and play a key role in raising standards across the business. You will work closely with the leadership team on client results, process improvement, and business growth.
Key Responsibilities:
- Own paid advertising performance across a portfolio of client accounts, with clear accountability for lead generation, CPA, ROAS, conversion rates, and overall ROI.
- Plan, build, launch, optimise, and manage high-performing campaigns across Google Ads (Search and Performance Max), Meta Ads Manager, and other platforms.
- Personally manage key client campaigns while providing quality control for creative work delivered by Marketing colleagues.
- Support campaign setup, optimisation, reporting, and client recommendations.
- Manage advertising budgets effectively, making strategic allocation decisions based on performance and client objectives.
- Conduct regular performance reviews, identify improvement opportunities, and implement changes quickly to correct underperformance or scale success.
- Optimise all elements of campaigns including structure, keywords, bidding strategies, audiences, creatives, ad copy, and landing page journeys.
- Ensure accurate tracking, attribution, and reporting using GA4, Google Tag Manager, platform pixels, and conversion tracking.
- Lead structured testing (ad copy, creative, audiences, landing pages) to continuously improve results.
- Analyse full-funnel performance, focusing on lead quality and commercial impact.
- Prepare and present clear, insightful client reports with actionable recommendations.
- Contribute to the development of internal processes, reporting standards, and best-practice frameworks.
Requirements:
- Proven track record managing paid advertising campaigns, ideally in an agency or multi-client environment.
- Advanced hands-on experience with Google Ads (Search and Performance Max) and Meta Ads Manager.
- Strong commercial understanding and experience optimising campaigns against key metrics (CPA, ROAS, ROI, lead quality).
- Experience with GA4, Google Tag Manager, conversion tracking, and platform pixels.
- Understanding of automation tools such as Zapier, n8n, and similar platforms.
- Excellent analytical skills with the ability to translate data into clear actions and recommendations.
- Confident communicator who can present performance insights and strategy effectively to clients and stakeholders.
- Highly organised, proactive, and comfortable managing multiple accounts, priorities, and deadlines.
- Commercially minded with strong ownership of results.
Desirable:
- Experience across multiple client industries or verticals.
- Knowledge of additional platforms (Microsoft Ads, LinkedIn Ads, TikTok Ads).
- Experience improving landing page conversion rates.
- Understanding of attribution models and the limitations of platform data.
- Background in developing paid media processes or frameworks.
What We’re Looking For:
This role will suit an experienced Paid Media specialist that is comfortable building and optimising campaigns yourself and driving up overall standards.
You are results-focused, analytically strong, and passionate about improving performance. You take pride in delivering great client outcomes and helping those around you.
If you are looking for a remote role where you can make a significant impact on both client results and team growth, we would love to hear from you.
Benefits:
Work Location: Remote
