The Company
Electronic Temperature Instruments Ltd is a British, family-run, award-winning digital thermometer manufacturer, producing digital and infrared thermometers for food service and industry, together with dataloggers, moisture meters, humidity and pH meters. We are a 5-minute walk from East Worthing railway station.
About the role
We are seeking a proactive and detail-oriented Content Creator to join our marketing team. You will help us share our story and to promote our range of instruments, in-house manufacturing capabilities and our in-house Calibration Lab services to a wide range of sectors. You’ll connect with B2B and B2C UK customers for the brands Electronic Temperature Instruments Ltd and Thermapen and support our re-sellers and distributors partners around the world to sell our products.
Your role will play a key part in educating our audiences on the importance of measurement controls alongside promoting the products that help them to achieve their compliance, quality and creative goals.
Key Responsibilities
- Content Planning: Manage a content calendar to support planning and schedule social media posts, email campaigns, PR and print materials in advance.
- Product launches: Support with the planning and execution to launch new products to market.
- Email Marketing: Create, monitor, and report on B2C and B2B email campaigns and automations.
- Social Media: Write copy, create graphics, and schedule posts across channels including LinkedIn, TikTok, Meta, and YouTube.
- Community Management: Build relationships with our community by replying to comments and messages on all channels.
- Reviews: Send, monitor, respond to and report on reviews across different platforms.
- Copywriting: Write articles, blogs, case studies, and interviews with a focus on SEO best practices.
- Website Content: Help update listings and add new content to Shopify websites.
- Branding: Help design on-brand templates for digital marketing campaigns. Create content packs for resellers, affiliates, influencers and retail stores.
- Asset Creation: Write clear briefs and work with photographers to get high-quality images and videos for campaigns in our studio or test kitchen.
- Video Editing: Edit short, engaging video content for social channels using standard editing software.
- Research: Come up with new ideas and turn them into action to drive growth across our channels.
- Promotion: Work with internal teams to showcase the skills and experience within the business.
What We Are Looking For
- Experience: At least 3 years of relevant marketing experience. A degree in a relevant field (such as Marketing, Journalism, or Communications) is advantageous but not essential.
- Software: Experience using Shopify, Mailchimp, Canva, Adobe, AI drafting tools, SEMrush, Jungle Scout, social scheduling tools and social listening tools.
- E-commerce Interest: Passionate about communications, user behaviour, positioning for profit and an understanding of how online stores drive sales per channel.
- Industry Interest: A genuine interest in food, cooking, science, or technology is highly beneficial for writing engaging content about our instruments.
- Soft Skills: Strong attention to detail, excellent organisational skills, strategic thinking, and the ability to communicate data and ideas clearly.
- Reporting & Results: A strong understanding of marketing metrics. You should be able to use data for A/B testing to refine tactics to improve engagement rates.
- Quality: Brilliant proofreading and editing skills. You must be committed to publishing work without errors.
- Adaptability: Ability to switch between B2B and B2C writing styles while maintaining distinct brand voices.
ETI take the privacy of candidate information extremely seriously and CVs will only be shared on a need to know basis. To view a copy of our privacy statement, please visit the careers page of our website.
Please note that this vacancy will be closed once we have received sufficient applications, so we would advise you to submit your application as early as possible to avoid disappointment.
**Strictly no agencies please**
Pay: £32,000.00 per year
Benefits:
- Bereavement leave
- Casual dress
- Company events
- Company pension
- Flexitime
- Free parking
- On-site parking
- Sick pay
Work Location: In person
