Job Summary:
LivingCare is a leading healthcare provider delivering high quality, expert led care across Yorkshire.
We are currently looking for an exceptional Business Relationship Manager to grow patient referrals through the NHS and private channels.
You will build and maintain strong relationships across the referring healthcare community – GP surgeries, physiotherapists, osteopaths and affiliate partners – and convert those relationships into a measurable, tracked flow of imaging, pain and Private Services referrals.
Working across Yorkshire, you will develop and deliver a referrer engagement strategy through face-to-face visits, CPD and education events and digital communication.
The role will be supported using analytics and data insight to ensure optimal use of time and resource for both new and existing referrers in order to develop your portfolio, and to identify opportunities for business development in line with the strategic business plan and targets.
Main Duties and Responsibilities:
- NHS referral growth: Grow NHS diagnostic imaging referrals from GP surgeries through engagement with GPs, practice managers and referral teams on ERS and NHS referral pathways.
- Private referral growth: Build and grow private referral relationships with physiotherapists, osteopaths, affiliate partners (e.g. Scan.com, Getscanned) and other clinicians, converting them into private and self-pay referrals.
- Field engagement: Deliver a structured programme of face-to-face referrer visits across the territory and maintaining regular, high-quality contact with key accounts.
- CPD & events: Plan and host CPD and education events for GPs, physios and referrers.
- CRM: Record every referrer, contact, visit and outcome in Pipedrive with the correct lead source and stage, from first contact and maintain a structured outreach plan.
- Strategy & planning: Develop and deliver a territory engagement and account-growth plan, prioritising effort using referral data and analytics to maximise return on time.
- Representation: Represent LivingCare at events, practice meetings, conferences and networking opportunities to raise brand awareness across the referring community.
- Reporting: Provide clear reporting on referrer engagement activity, referral volumes, conversion and revenue against target for the Head of Marketing.
- Compliance: Ensure all activity adheres to CQC regulations / guidelines and legal requirements.
Qualifications
- Degree in Business or similar
- High level of communication skills
- Full UK driving license
Skills and competencies
· Extensive understanding of NHS contracts, referral pathways and processes, with the confidence to speak credibly in relation to ERS and all NHS initiatives.
· Understanding of the private healthcare and diagnostics environment.
· Proven experience in a field-based referral, GP liaison, business development or healthcare engagement role
· Track record of achieving and exceeding targeted KPIs in a target-driven environment.
· Experience engaging NHS stakeholders and understanding of referral pathways and working with physios, affiliates or private referral partners.
· Excellent interpersonal, communication, influencing and negotiation skills.
· Self-motivated and able to work autonomously in a field-based role, as well as within a team.
· Strong organisational skills and the ability to prioritise using insight.
· Confident with CRM systems (Pipedrive or similar), MS Office and reporting tools, with genuine discipline around data accuracy.
· Tenacity and resilience, with a strong desire to achieve targets.
About us:
LivingCare Group is a set of companies that operate across various health services and portfolios. We have extensive experience of developing and delivering NHS care and have a comprehensive range of treatments and services for private patients. We work across GP practices and within our own centres in Yorkshire.
Our services are developed in response to local demands across the health economy and in line with the NHS governance and contractual requirements.
Why Choose us?
Our continuing success as a business is down to the talent, hard work and dedication of our staff. Along with great job satisfaction, you can look forward to a competitive salary, opportunities to grow, a pension scheme and great employee benefits.
We fully believe in investing in our staff to help them reach their career goals and full potential. We offer all staff the chance to further their education with free training courses in any field that will both benefit themselves and the company.
Here at LivingCare we are an equal opportunities employer with a strong commitment to the health and wellbeing of all our colleagues.
We are also proud to be a Disability Confident Committed Employer (Level 1).
Find out more about Disability Confident at: www.gov.uk/disability-confident #DisabilityConfident
What we offer our employees:
Free onsite parking
Quality working environment
Flexible working
Day off for your birthday
Work life balance is a priority here at LivingCare, with services running at sociable times.
Blue Light Card NHS discount at a range of shops and restaurants
Access to the Employee Assistance Programme
Annual pay review
Culture matrix programme: we organise special events every month to support our teams
Celebrating success: this programme gives rewards to our team member who have gone above and beyond
Supermarket vouchers: we give these out every month as part of our supermarket sweep competition
LivingCare Behaviours and Values:
Living Care has a set of core values which we expect all staff to demonstrate. Building on these we have developed a set of expectations that we expect all team members to demonstrate.
Managing yourself and others:
Take care of your own wellbeing and that of your staff
Manage yourself and your emotions
Share your knowledge and experience
Use appropriate language when communicating to others to ensure they understand
Be decisive
Be positive – focus on what you can do and why something will/could work
Actively seek feedback and act on it (where appropriate)
Know when to step in and do it yourself and when to leave others to have a go
Be self aware: know your strengths and development needs and look for ways to develop
Be visible
As a company who supports equality and diversity, LivingCare encourage applications from all candidates regardless of their age, gender including reassigned gender, relationship status, maternity, disability, race including colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Work Location: In person
