Strategic Marketing Leadership: Define and deliver a comprehensive, multi-channel global marketing strategy aligned with Elysia’s commercial and product objectives. Set clear goals for awareness, lead generation, and market expansion, while building a high-performing marketing function.
Team Leadership and Development: Build, mentor, and manage a growing marketing team, starting with one direct report. Foster a collaborative, performance-driven culture with clear ownership, creativity, and accountability.
Global Campaign Management and Execution: Lead and execute multi-channel campaigns across digital (SEO, social media, email), content, and traditional channels, including events and conferences, with a strong focus on targeted account-based marketing (ABM) for high-value enterprise accounts. Working with Elysia and Fortescue teams, drive customer engagement through thought leadership, product storytelling, events, and partnerships that highlight Elysia’s impact on the global energy transition.
Pipeline and Revenue Generation: Own marketing contribution to pipeline generation, working closely with sales to identify target accounts, develop ABM strategies, and deliver campaigns that accelerate enterprise deal progression and revenue growth.
Budget and Resource Ownership: Own the global marketing budget, allocating resources effectively to maximise impact and return on investment. Evaluate marketing technology and tools that enhance team efficiency and effectiveness.
Brand Building and Positioning: Lead the refinement the company’s brand messaging, ensuring it resonates with our target audience and aligns with our core values and vision, and that of the wider Fortescue business. Ensure brand consistency across all channels, materials, and markets.
Innovation and Continuous Improvement: Champion creativity, experimentation, and innovation across all marketing efforts. Test new channels, formats, and partnerships that position Elysia at the forefront of digital and industrial technology marketing.
Collaborate with Cross-functional Teams: Work closely with sales and product teams to ensure marketing efforts are aligned with business goals, customer needs, and product launches.
Data-Driven Decision Making: Define and track marketing contribution to pipeline, deal velocity, and revenue growth. Use data and analytics to drive decisions, measuring the success of campaigns through KPIs, and adjusting strategies accordingly to improve performance.
Customer and Market Insights: Develop deep understanding of target customers, competitors, and market trends. Leverage insights to inform strategy, shape messaging, and anticipate future opportunities in the evolving landscape.
Growth Mindset: As we scale, you will own the evolvement of the marketing function, experimenting with new channels, tactics, and approaches critical to growth.
