Looking for a Regional Sales Manager in UK with at least 5 years experience in hand tools, aftermarket-automobiles repair and maintenance industries.
SFE Global Ltd. is UK branch of a global leader in lifting equipment and tools, supplying Pro-Lift, Omega Lifting, BVA, MichaelPro tools and other trusted brands. We serve national retailers, distributors, and B2B partners worldwide. It's parent company is Shinn Fu Corporation.
Role Overview
We are seeking an experienced UK Sales Manager (Tools & Equipment) to lead sales strategy, grow revenue, and expand distribution across traditional channels in UK region. The role requires a proven track record of B2B sales, strong relationships with hardware, automotive, and industrial distributors, and the ability to drive growth through effective channel management.
Key Responsibilities
*Develop and execute national sales strategy for tools, lifting equipment, and garage products.
*Manage relationships with distributors, wholesalers, and key accounts (hardware chains, auto aftermarket, industrial supply).
*Identify new business opportunities in the B2B traditional channel.
*Achieve annual revenue and profit growth targets.
* Lead sales presentations, negotiations, and contracts.
*Monitor market trends and competitor activities.
*Provide regular reporting to regional/global leadership.
Qualifications
* 8+уo B2B sales experience in tools, equipment, or industrial products.
*Strong network with hardware chains, auto aftermarket distributors, and wholesalers.
*Proven success in national or regional account management.
*Excellent negotiation and presentation skills, fluent in English.
*The candidate needs to have "existing buyer relationships and connections with potential business channels in the related markets."
**PLEASE PROVIDE ENGLISH CV**
Pay: From £56,800.00 per year
Experience:
- 5 years: 3 years (required)
Language:
Willingness to travel:
Work Location: Hybrid remote in Poole BH12 5AG
