VANRATH is pleased to be partnering with a leading food wholesale and distribution company, part of a large UK group, in the appointment of a Head of Sales. This is an excellent opportunity for an experienced commercial leader to take ownership of sales performance and deliver sustainable, profitable growth across a diverse customer base.
The Benefits
- Salary of £60,000 - £80,000, plus up to 20% bonus
- 29 days annual leave including bank holidays (pro rata)
- Company Pension Scheme (enhanced)
- Life Assurance
- Cycle to work / EAP
- Employee Discount Scheme
- Employee Assistance Programme
The Role
Reporting to the senior leadership team, you will take charge of the commercial agenda and inspire the sales team to exceed challenging growth targets. Key responsibilities include:
- Developing and delivering the commercial sales plan, spotting opportunities in new markets, channels, and customer groups.
- Leading the annual sales planning cycle, including budgets and forecasts, while monitoring market trends and competitor movements.
- Achieving revenue, margin, and profit objectives through a balance of account growth and new business development.
- Developing strong, long-term relationships with major customers and taking the lead on key commercial negotiations.
- Managing, mentoring, and developing a high-performing sales team, with clear KPIs and a strong culture of ownership and accountability.
- Working closely with colleagues across Operations, Production, Finance, Procurement, and Marketing on pricing strategy, promotional activity, and new product initiatives.
- Providing regular performance reporting and maintaining tight control of the sales budget.
The Ideal Person
Essential
- A minimum of 6-8 years' experience in a senior sales or commercial leadership role within food manufacturing, FMCG, foodservice, or a similar environment.
- A proven track record of growing revenue and managing high-value strategic accounts.
- Strong leadership skills with a history of building, coaching, and developing successful sales teams.
- Sound experience of budgeting, forecasting, and commercial planning.
- Excellent negotiation and communication skills, backed by strong commercial and financial awareness.
Desirable
- Relevant professional qualifications in sales or leadership.
INDCG
Job Types: Full-time, Permanent
Pay: £60,000.00-£80,000.00 per year
Benefits:
- Free parking
- Health & wellbeing programme
- On-site parking
- Private dental insurance
- Private medical insurance
Application question(s):
- What is your senior sales management experience within food?
Work Location: In person
