Purpose of the role
We're looking for an experienced Customer Engagement Lead to join a leading financial services organisation on an initial contract through to the end of the year. Supporting the integration of Evelyn Partners, you'll play a key role in shaping the customer engagement strategy, developing lifecycle communications and creating a seamless experience for Premier customers. This is a strategic position where you'll work closely with senior stakeholders to define the approach while overseeing successful campaign delivery.
What you'll do
- Develop and own the customer engagement strategy for Premier customers.
- Define customer segmentation, targeting and lifecycle communications.
- Shape messaging, channel strategy and customer journeys.
- Collaborate with senior stakeholders across marketing, data, digital and product teams.
- Ensure customer communications are aligned across NatWest and Evelyn Partners.
- Oversee campaign planning and delivery across multiple customer channels.
- Work alongside agencies and internal teams to deliver high quality customer experiences.
- Provide strategic direction while supporting the successful execution of campaigns.
The Skills you'll need
- Extensive experience in customer engagement and lifecycle marketing.
- Strong strategic marketing and customer planning experience.
- Experience developing customer segmentation and engagement strategies.
- Proven stakeholder management and influencing skills.
- Experience overseeing end-to-end marketing campaign delivery.
- Direct-to-consumer marketing experience.
- Financial services experience is preferred, ideally within wealth management, investments or affluent customer marketing.
- Strong understanding of CRM and customer engagement best practice.
Next steps
This client will only accept workers operating via an Umbrella engagement model.
If you are interested in applying for this position and meet the criteria outlined above, please click the link to apply and we will contact you with an update in due course.
AMS, a Recruitment Process Outsourcing Company, may in the delivery of some of its services be deemed to operate as an Employment Agency or an Employment Business
Job Reference: NWG02342
