You will be responsible for a portfolio of Online Video campaigns that span across the funnel from branding to retargeting.
In doing so, you will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit.
You will leverage technology to enhance business goals; identify areas for improvement and drive implementation.
Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.
Collaborate with Ad Tech, Data Science, Marketing Measurement, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack).
Work closely to manage relationships with relevant external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel.
You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.
At least Bachelor degree in a quantitative field of study: math, sciences, economics, or business
Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
Experience with performance marketing and/or programmatic display/video platforms (DV360, TradeDesk, AdForm etc.) is a big plus.
Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
Excellent written and oral communication skills in English
Interest in AI-related automation and a desire to explore how AI can solve complex marketing and business challenges.
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
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