Lads & Dads is a fitness app built for males of all ages who want structure, accountability and a healthier lifestyle that fits around work, family and everyday life. Combining on-demand workouts and structured fitness programmes, Lads & Dads takes the thinking out of training, helping men stay consistent and achieve lasting results.
The platform is live, the content is built, and the foundations are in place. The challenge now is growth.
We are looking for an entrepreneurial commercial leader to grow the subscriber base, build strategic partnerships and help establish Lads & Dads Fitness as the UK's leading fitness community for the everyday guy.
This is an early-stage opportunity for someone who wants to help build a business, not simply fill a role.
The founder leads the fitness programming, content, product development and member experience. We are looking for someone whose primary focus is growing the business by acquiring paying subscribers, building partnerships and generating recurring revenue.
The successful candidate will have significant autonomy in developing and executing the commercial growth strategy.
- Acquire paying subscribers.
- Develop and execute subscriber acquisition campaigns.
- Build partnerships that drive subscriber growth.
- Create referral and ambassador programmes.
- Generate leads and convert prospects into paying subscribers.
- Identify new revenue opportunities.
- Support the overall commercial growth strategy of the business.
The initial objective is to build a scalable subscriber acquisition engine and establish Lads & Dads Fitness as a leading fitness community.
Success will be measured by subscriber growth & retention, recurring revenue generation, partnership development and overall contribution to the growth of the business.
- Proven ability to acquire customers, subscribers or members.
- Entrepreneurial mindset.
- Strong communication and relationship-building skills.
- Experience in sales, business development, partnerships, marketing or membership-based businesses.
- Ability to work independently and deliver results.
- Commercially focused and motivated by growth.
- Passion for health, fitness and wellbeing.
We are open to both part-time and full-time arrangements.
This is an outcome-focused role, with success measured by business growth.
This is a risk-and-reward opportunity.
There is no fixed salary initially.
The opportunity is to help build the business and share in the value you create. As the successful candidate acquires paying subscribers and grows recurring revenue, a salary will be introduced and increased in line with the growth achieved.
- Performance-based commission or bonus linked to subscriber growth.
- Equity participation.
- Future salary linked to subscriber and revenue growth.
The exact structure will be agreed with the successful candidate based on experience, contribution and commitment.
This role is best suited to someone who is comfortable with an entrepreneurial, performance-based compensation model rather than a traditional salaried position from day one.
We are not looking for an employee to fill a role. We are looking for someone who wants to help build a business.
For the right individual, there is a genuine opportunity to progress into a Co-Founder role and help shape the future direction of the business. This will be earned through demonstrated commitment, subscriber growth, revenue generation and long-term contribution to the business.
Any future Co-Founder appointment would be subject to a separate agreement covering responsibilities, equity participation, governance and vesting arrangements.
Interested?
Please tell us:
- Your relevant experience.
- How you would acquire paying subscribers for Lads & Dads.
- Why you believe you are the right person for this opportunity.
Benefits:
Work Location: Remote
