New Business Lead Generator
Up to £25,000
Full Time position
Location: Colchester & North Essex Agency, Great Tey, Colchester
Monday to Friday 9.00 am to 5.00 pm (37.5 Hours) Will consider part-time and hybrid working
Introduction to NFU Mutual
NFU Mutual offers a wide range of products and services, including general insurance, life, pensions and investments and has been providing quality insurance for its customers, for over 110 years. We carefully balance delivering excellent service to our customers whilst ensuring the business is run effectively. As a mutual, supporting our customers and paying their claims comes first. We are a top ten UK insurance company and the UK’s largest rural insurer, with an agency network of over 250 local offices.
About the Agency
As a local agency of NFU Mutual we deliver a first-class service, and sell their product range across our region, to customers old and new, who are at the core of everything we do. We are a business where honesty, integrity, and trust are at the heart of our values. We champion the personal approach to customer service that NFU Mutual are famous for.
An exciting opportunity has now arisen within the Colchester & North Essex Agency.
About the role:
As part of our continued growth strategy, we are seeking a proactive and outgoing Lead Generator to support our sales and marketing activity by identifying and generating high-quality leads for our Commercial, Personal and Financial Services teams.
This role requires an individual who can confidently engage with local businesses and communities to identify opportunities, initiate conversations, and support wider marketing campaigns through networking and event attendance.
You’ll play a key role in raising the profile of the agency, building local awareness of our services, and contributing directly to our lead pipeline and growth across key sectors. This role supports the agency’s alignment with NFU Mutual’s strategic objectives
Key Responsibilities
Proactively identify and qualify potential new business opportunities across commercial and personal insurance, as well as financial services, through outbound calls, emails, networking, referrals, and local canvassing.- Appointment booking for New Business opportunities for Commercial Sellers
- Relationship Development - build strong working relationships with local businesses, groups, and stakeholders to help develop long-term lead opportunities and referrals.
- CRM & Data Management - record and track lead activity using internal CRM tools and processes. Ensure all interactions are accurately captured and followed up in a timely manner.
- Cross-Selling Opportunities - Identify cross-sell and referral opportunities for insurance, financial services, risk management and health & safety consultancy, passing qualified leads to the relevant sales team.
- Compliance & Conduct - ensure all activity is undertaken in a compliant, customer-centric way, acting in line with FCA principles and NFU Mutual’s internal policies.
