About the Role
Luxe Africa Rail Travel UK Ltd is looking for a creative, research-driven and detail-focused Destination Content Specialist to produce engaging and accurate travel content for luxury rail journeys, tailor-made holidays and premium experiences across Africa.
The successful candidate will research destinations, rail routes, hotels, excursions and cultural experiences before transforming this information into compelling website pages, itineraries, travel guides, email campaigns and sales materials.
Working closely with travel consultants, reservations specialists, product teams, marketing professionals and tourism partners, the specialist will ensure that destination content is informative, inspiring and aligned with the company’s premium brand.
This role is suitable for a travel-content professional with experience in destination research, editorial production, tourism marketing or digital publishing who is ready to take greater ownership of content projects.
Key Responsibilities
- Research African destinations, rail routes and luxury travel experiences
- Produce accurate and engaging destination guides
- Write content for luxury rail holidays and tailor-made itineraries
- Create descriptions of hotels, lodges, excursions and cultural attractions
- Develop website landing pages for destinations and travel products
- Write clear summaries of rail routes, cabins and onboard services
- Prepare day-by-day itinerary content
- Create pre-departure guides and practical travel information
- Write content covering climate, transport, entry requirements and local customs
- Review destination information for accuracy and relevance
- Update content when schedules, services or travel conditions change
- Maintain a consistent tone of voice across all channels
- Adapt content for luxury, leisure and specialist-travel audiences
- Create articles, travel features and inspirational blog posts
- Produce copy for brochures, presentations and sales documents
- Support email-marketing campaigns with destination-focused content
- Develop social media captions and campaign materials
- Prepare content for seasonal offers and new product launches
- Work with travel consultants to understand customer interests
- Translate complex travel information into clear customer-facing language
- Collaborate with product teams on new itineraries and experiences
- Liaise with hotels, rail operators and destination-management partners
- Verify facts, inclusions, exclusions and service details
- Request updated images and information from suppliers
- Maintain organised destination-content libraries
- Manage photographs, captions, credits and usage permissions
- Upload and format content within the website content-management system
- Apply basic search-engine optimisation principles
- Conduct keyword research for destination and product pages
- Improve page titles, headings and metadata
- Review website pages for outdated or inconsistent information
- Proofread content produced by colleagues or external contributors
- Check spelling, grammar, formatting and brand consistency
- Support French-language or multilingual content coordination
- Maintain editorial calendars and publication schedules
- Track content approvals, revisions and deadlines
- Prepare content-performance reports using available analytics
- Identify high-performing topics and content gaps
- Recommend new destination features based on customer demand
- Monitor competitor content and luxury-travel trends
- Support travel exhibitions, events and partnership campaigns
- Ensure that marketing content presents destinations responsibly
- Promote respectful and culturally informed travel
- Manage multiple content projects and deadlines
- Contribute to continuous improvement of editorial processes
Qualifications and Experience
- Degree or professional qualification in Travel and Tourism, Journalism, Communications, Marketing, English or a related subject
- At least two years of experience in travel content, digital publishing, tourism marketing or editorial work
- Strong experience researching and writing destination content
- Excellent written English and editorial skills
- Ability to create informative and persuasive travel copy
- Experience producing content for websites or digital platforms
- Strong proofreading and fact-checking abilities
- Ability to maintain a consistent brand voice
- Understanding of customer journeys and travel-planning needs
- Experience working with content-management systems
- Good knowledge of Microsoft Word, Excel and PowerPoint
- Familiarity with collaborative content and project-management tools
- Ability to organise information from multiple sources
- Strong attention to detail and accuracy
- Ability to manage multiple assignments and publication deadlines
- Strong communication and stakeholder-management skills
- Ability to work independently and collaboratively
- An interest in African destinations, culture and tourism
- Willingness to develop detailed knowledge of luxury rail travel
- Right to work in the United Kingdom
Preferred Experience
- Previous experience with a tour operator or travel company
- Knowledge of luxury rail services such as Rovos Rail or the Blue Train
- Experience writing about Southern or Eastern Africa
- Familiarity with safari, cultural or luxury-hospitality products
- Experience producing detailed travel itineraries
- Knowledge of WordPress or another content-management system
- Familiarity with Google Analytics 4
- Experience using Google Search Console
- Knowledge of SEO tools and keyword-research platforms
- Familiarity with Canva or Adobe Creative Cloud
- Experience preparing email content using Mailchimp or similar tools
- Knowledge of photography licensing and image permissions
- Experience coordinating freelance writers or translators
- French-language skills
- Knowledge of another European or African language
- Experience supporting travel brochures and printed publications
- Familiarity with responsible and sustainable tourism principles
Pay: £29,000.00-£41,000.00 per year
Benefits:
- Additional leave
- Flexitime
- Paid volunteer time
Work Location: In person
